Vimeo is looking for an experienced, results-oriented Product Marketer to drive growth across Vimeos suite of products. Youre a good fit for this role if you can work cross-functionally & toggle between creative ideation & data-driven analysis. You will be primarily focused on strategic initiatives & funnel optimization across user acquisition, activation, & engagement. If youre excited about helping creative professionals & businesses make an impact through video, then Vimeo is the place for you.
What youll do:
- Improve the onboarding experience for new users by personalizing the customer journey & capturing data about our users
- Help build & drive the efficiency & effectiveness of the customer funnel by informing the product roadmap & testing plan
- Work cross-functionally to conduct high-impact experiments that provide consistent learning on marketing campaigns & messaging
- Understand how our product grows among key segments across the customer lifecycle & set measurable business goals & track progress against them
- Build a deep understanding of the customer & serve as their voice, collecting & prioritizing user feedback with the Product Team
- Identify the target customer & create positioning & messaging statements that effectively communicate the value prop & differentiate our product offering
- Own the Vimeo referral program & determine ways to increase adoption & impact
Skills & knowledge you should possess:
- 5+ years of product marketing experience at a SaaS company
- Excellent copywriting skills & ability to adapt messaging to buyer stage, persona, & industry
- Ability to take complex ideas & turn them into simple & intuitive communication
- Experience working with & influencing a cross-functional team
- Growth mindset with the desire for continuous improvement
- Ability to empathize with the customer & view things from their point of view
- Proactively use data to inform decisions & to measure the impact of key initiatives (SQL proficiency a plus)
- Clear track record of driving business results through marketing & campaign strategy
- Strong project management skills with the ability to prioritize effectively
Vimeo is the worlds leading professional video platform & community. With over 150 million members across more than 150 countries, we help anyone grow their business by making it easy to create & market high-quality, impactful videos.
We work hard to enable creators of all kinds to succeed, & to that end, we prioritize attracting diverse talent & cultivating an inclusive environment that encourages collaboration & creativity. Were committed to building a company & a community where people thrive by being themselves & are inspired to do their best work every day.
Vimeo is headquartered in New York City with offices around the world, & is an operating business of IAC. Learn more at www.vimeo.com.