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Vimeo // platform for watching, uploading & sharing videos
 
Product, Full Time    New York City    Posted: Wednesday, January 15, 2020
 
   
 
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JOB DETAILS
 

Vimeo is looking for an experienced, results-oriented Product Marketer to drive growth across Vimeos suite of products. Youre a good fit for this role if you can work cross-functionally & toggle between creative ideation & data-driven analysis. You will be primarily focused on strategic initiatives & funnel optimization across user acquisition, activation, & engagement. If youre excited about helping creative professionals & businesses make an impact through video, then Vimeo is the place for you.

What youll do:

  • Improve the onboarding experience for new users by personalizing the customer journey & capturing data about our users
  • Help build & drive the efficiency & effectiveness of the customer funnel by informing the product roadmap & testing plan
  • Work cross-functionally to conduct high-impact experiments that provide consistent learning on marketing campaigns & messaging
  • Understand how our product grows among key segments across the customer lifecycle & set measurable business goals & track progress against them
  • Build a deep understanding of the customer & serve as their voice, collecting & prioritizing user feedback with the Product Team
  • Identify the target customer & create positioning & messaging statements that effectively communicate the value prop & differentiate our product offering
  • Own the Vimeo referral program & determine ways to increase adoption & impact

Skills & knowledge you should possess:

  • 5+ years of product marketing experience at a SaaS company
  • Excellent copywriting skills & ability to adapt messaging to buyer stage, persona, & industry
  • Ability to take complex ideas & turn them into simple & intuitive communication
  • Experience working with & influencing a cross-functional team
  • Growth mindset with the desire for continuous improvement
  • Ability to empathize with the customer & view things from their point of view
  • Proactively use data to inform decisions & to measure the impact of key initiatives (SQL proficiency a plus)
  • Clear track record of driving business results through marketing & campaign strategy
  • Strong project management skills with the ability to prioritize effectively

About us:

Vimeo is the worlds leading professional video platform & community. With over 150 million members across more than 150 countries, we help anyone grow their business by making it easy to create & market high-quality, impactful videos.

We work hard to enable creators of all kinds to succeed, & to that end, we prioritize attracting diverse talent & cultivating an inclusive environment that encourages collaboration & creativity. Were committed to building a company & a community where people thrive by being themselves & are inspired to do their best work every day.

Vimeo is headquartered in New York City with offices around the world, & is an operating business of IAC. Learn more at www.vimeo.com.

 
 
 
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