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EasyKnock // residential real estate tech
 
Marketing, Full Time    Manhattan    Posted: Friday, June 14, 2019
 
   
 
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JOB DETAILS
 

Director of Acquisition Marketing

EasyKnock is a real estate technology startup disrupting the finance & real estate industries. By changing how homeownership is approached, we can help the millions of Americans trying to access their home equity. Where lenders see numbers, we see people. We recently closed a $215MM Series A which was featured in VentureBeat, Forbes, Fox Business, & more. With this new capital we are poised to expand to new markets, channels & programs! Our first product is a HELOC-alternative & our latest product is a bridge-loan alternative.

About the opportunity:

We are hiring an analytical marketer to lead our growth strategy. If youre an analytical self-starter who wants to take on new challenges every day, youll be perfect for this role. In this role, youll be required to use a full range of strategic, analytical, & creative skills to help our customers.

Roles & Responsibilities:

  • Own all paid search & paid social advertising
  • Build new paid advertising channels from scratch - analyze & optimize campaigns to reach customer & CAC goals
  • Oversee landing page experimentation & landing page optimization, partnering with product, design, & engineering teams
  • Constantly seek opportunities to improve our processes & methodology
  • Strive for analytical excellence maximizing return & increasing efficiency

Requirements:

  • At least 5 years of user acquisition & digital consumer marketing experience with a focus on developing & optimizing marketing programs
  • Strong experience creating & launching campaigns in new channels
  • Expansive knowledge of digital channels & their inner workings
  • Excellent analytical skills & reporting skills

Preferred Qualifications:

  • Experience at medium- or late-stage startups
  • Experience in the real estate or financial services industries
  • Experience analyzing & optimizing traditional media channels ie radio, tv, direct mail
 
 
 
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