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Blue Apron // grocery delivery service
 
Marketing, Full Time    New York City    Posted: Tuesday, June 11, 2019
 
   
 
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JOB DETAILS
 

WHO'S IN THE KITCHEN

The core responsibility of the Marketing Coordinator is to execute emails from end to end, including editing HTML & deploying from ESP. This role works closely with a variety of different teams within the organization & requires strong collaboration, communication, & project management skills.

WHAT'S ON THE MENU

  • Oversee the production & execution of email campaigns
  • Work cross-functionally with other marketers, product managers, engineers, & creative team
  • Execute ongoing testing regimen (subject lines, layout, format, frequency, etc.) to continuously improve email performance focused on user engagement
  • Analyze campaign performance to drive key metrics
  • Works with third party email software provider, Simon Data & SendGrid to manage, execute, optimize email campaigns
  • Own content & execution weekly push notifications
  • Own web product merchandising

NECESSARY INGREDIENTS

  • 1-2 years of experience, with building & deploying promotional & transactional emails
  • Intermediate knowledge of HTML/CSS coding preferred
  • Experience with Simon Data & SendGrid a plus, but not required
  • Ability to work in a fast paced & progressive environment
  • Highly organized & detail-oriented - can execute complex tasks flawlessly & with minimal oversight
  • Strong communication & team skills
  • Ability to understand & produce insights from email performance data
  • Ability to work cross-functionally with the creative, product, data & engineering teams
  • Bachelor's Degree in Marketing or related field
 
 
 
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