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Peloton // connected indoor fitness cycles
New York City    Posted: Thursday, November 19, 2020
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Peloton is looking for a passionate & talented Associate Manager to join its Bike acquisition marketing team. Reporting to the Senior Manager of Integrated Media, this role will support Bike acquisition campaigns in the U.S. across a variety of channels, including TV, OTT, Podcast, & Direct Mail, & will work closely with external agency partners & cross-functional partners across Marketing (including Media & Lifecycle, Product & Brand Marketing, Creative, Analytics, & Insights). This role is based in Pelotons New York office.

Key responsibilities include:

  • Support media planning for U.S. Bike activity spanning seasonal messaging & key initiatives
    • Experience developing campaign briefs & media mix/flighting 
    • Comfortable presenting to agencies & internal partner teams
    • Ability to project manage campaign timelines to ensure teammates & agencies meet key milestones & campaigns launch on time
  • Own campaign execution & reporting in accordance with marketing campaign process
    • Liaise with internal & external cross-functional teams 
    • Provide input & feedback on campaign creative that adheres to channel best practices & aligns with campaign objectives 
    • Analyze campaign performance, identify optimization recommendations, & report on results to key stakeholders
  • Day-to-day support on media testing roadmap & operational tasks


  • 3-5 years of marketing or media experience
  • Excellent project management skills with strong attention to detail, bias for action, & organization
  • Strong interpersonal & communication skills
  • Analytical mindset with ability to identify data-driven insights & drive results
  • High level of proficiency in Google Suite; (Looker experience a bonus)
  • Comfort operating independently in a fast-paced environment; must be adaptable & willing to take on additional responsibilities as necessary
  • DTC business experience a plus
  • Passionate about media & eager to learn

About Peloton:

Peloton is the largest interactive fitness platform in the world with a loyal community of more than 3 million Members. The company pioneered connected, technology-enabled fitness, & the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, & convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, & media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, & world-class streaming digital fitness & wellness content, creating a product that its Members love. The brands immersive content is accessible through the Peloton Bike, Peloton Tread, Peloton Bike+, Peloton Tread+, & Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Apple TV, Fire TV, Roku TVs, & Chromecast & Android TV. Founded in 2012 & headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada & Germany. For more information, visit

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