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Juul // vaping startup
Marketing, Full Time    Austin, TX    Posted: Thursday, June 06, 2019
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Manager, B2B Digital Marketing Operations


JUUL's mission is to improve the lives of the worlds one billion adult smokers by driving innovation to eliminate cigarettes. JUUL is the number one US-based vapor product. Headquartered in San Francisco & backed by leading technology investors including Tiger Global, Fidelity Investments & Tao Invest, JUUL Labs is disrupting one of the worlds largest & oldest industries. Were an exceptional team with backgrounds in technology, healthcare, CPG & biotech, & were growing rapidly to deliver on our mission. Were actively looking to hire the worlds best scientists, engineers, designers, product managers, supply chain experts, customer service & business professionals.


As the Marketing Operations Manager, youll help build JUULs digital B2B marketing operations engine, implement & manage a new marketing automation system, optimize, & manage JUULs digital communications & marketing funnel, measurement & reporting. Youll own day-to-day campaign management, & systems integrations for our marketing automation platform (Marketo). Youll partner cross functionally with Salesforce administrators, trade & brand marketing, & digital teams to ensure we have the right end-to-end B2B content process, measurement & tracking.

The ideal candidate is a self-directed hands-on operator with exceptional attention to detail whos built & scaled B2B funnels via marketing automation systems on a global level. Youll be a key stakeholder in building our marketing vision, help drive major competitive advantage for JUUL, & work with a really smart, fun group of people.

What You'll Accomplish:

  • Develop strategy & manage execution for all email nurture, trigger sequences, & one-off communications via marketing automation tool
  • Design & implement the life-of-a-lead process, including lead intake & qualification
  • Lead technical aspects of marketing & sales system integrations including the marketing automation platform, analytics,, & other internal databases
  • Build reports & dashboards to provide visibility in marketing campaign results & measure campaign effectiveness
  • Be the in-house expert on marketing automation systems & best-in-class operational processes

About You:

  • BA or BS degree
  • 3+ years of progressive career experience & hands-on execution in marketing automation/operations
  • Proven success building B2B marketing funnels, scaling profitable demand, optimizing lead handoff processes, & exceeding ROI targets at a growing company
  • Power user of Marketo & Salesforce
  • Passion for working with imperfect data in order to derive insight
  • Hands-on & ready to jump in & create value


  • A place to grow your career. Well help you set big goals - & exceed them
  • People. Work with talented, committed & supportive teammates
  • Equity & performance bonuses. Every employee is a stakeholder in our success
  • Boundless snacks & drinks
  • Cell phone subsidy, commuter benefits & discounts on JUUL products
  • Excellent medical, dental & vision benefits
  • Location. Work in the heart of Austin, one of the worlds greatest cities
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