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Andela // global talent accelerator
Marketing, Full Time    New York City, USA    Posted: Friday, April 23, 2021
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Marc Andreessen, co-founder of the venture capital firm Andreessen Horowitz wrote: software is eating the world. That statement is just as true today as it was ten years ago.  Software is embedded in our day-to-day, & few industries are immune.  Peak behind the code & you will find brilliant engineers pushing the boundaries of what is possible.  

Talk to any engineering leader & they will tell you that access to talent is their number one barrier to building software & the businesses that will power tomorrows economy.  Research the industry & you read about the 1 million computer-programming jobs that will go unfilled in 2021. 

That is where Andela comes in. We help engineering leaders at companies big & small bridge that gap. We are building tools, systems & processes to connect talent, no matter where they live, with the opportunities to do great things. To date, we have identified 1,000+ software engineers from Africa & other emerging markets & placed them as full-time, embedded members of software development teams at over 200 tech companies. Along the way, we have raised $180M from Al Gores venture fund, Generation Partners, Google Ventures, Spark Capital, the Chan-Zuckerberg Initiative, & Serena Ventures. 

And we are just getting started.


We are seeking an experienced B2C marketer to lead the companys strategy & vision as it relates to its top line growth. The Director, Recruitment Marketing is responsible for developing & executing a scalable, repeatable process for increasing brand awareness & generating applications to our talent network The ideal candidate needs to be strategic & tactical, capable of defining our talent acquisition strategy & running a hands on team that drives acquisition day to day.


  • Build a high performing, metrics driven recruitment marketing team
  • Develop multi-channel recruitment marketing campaigns to build robust talent pipelines for high-demand positions & functional areas (this includes paid advertising, sponsored & hosted events, email, newsletters, etc)
  • Maintain a feedback loop between talent operations & sales to optimize campaigns & stay align on needs
  • Assist with large-scale candidate searches & new market launches through planning, development, launch
  • Implement & refine lead nurturing program to keep Andela top of mind for our talent audience
  • Work with Product Marketing to build & optimize talent acquisition strategy based upon the buyer journey


  • 5+ years of experience in brand marketing & recruiting marketing.
  • Demonstrated ability to deliver targeted recruitment marketing, social media, & employee value proposition building strategies
  • Ability to navigate cultural differences & build global but locally relevant solutions
  • Strong social & communication skills (verbal & written), across all levels
  • Have a track record of successfully testing & scaling campaigns
  • Exceptionally strong verbal & written communication skills
  • Highly analytical & data driven 

This role is fully remote


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