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BetterCloud // SaaS ops mgmt platform
Product, Full Time    New York    Posted: Saturday, September 12, 2020
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BetterCloud is the leader in SaaSOps, enabling companies to discover, manage, & secure their cloud applications in a best-of-breed world. The driving force behind our work is to ensure organizations get the transformative value & benefits of adopting SaaS applications, while ensuring IT has complete control over their environment & can serve as an enabler for the business. Today, we're proud to call 1,700 companies across 60+ countries our customers but we're just getting started. BetterCloud is headquartered in New York City with offices in San Francisco, CA, & Atlanta, GA.

As the Product Marketing Manager, you will be developing the messaging, positioning & go-to-market materials for the BetterCloud product suite. This role is cross-functional in nature & will require successful partnership with product, sales, customer success, & partnerships teams to build compelling go-to-market strategies. This position requires a self-starter with ideally a background in SaaS products who can run with direction & take initiative in a fast-paced & dynamic environment.


  • 2+ years of experience in marketing SaaS products
  • Be a great storyteller by demonstrating success building company & product narratives.
  • Ability to create persona-based content for product users, senior technical decision makers & executives.
  • Knows how to drive success working with product, sales, partners & post-sales teams. 
  • Excellent written & verbal communication skills, & the ability to produce stellar writing under tight deadlines. 
  • Strong ability to plan & execute multiple projects simultaneously.
  • Team player & strong collaborator with a variety of people & teams.
  • Experience in the market & technology landscape in which BetterCloud competes.
  • Technical acumen, preferably a candidate that has experience in product related roles. 


  • Develop value propositions, messaging, case studies, & collateral that supports engagement across our enterprise & corporate sales teams. You will lead the translation of technology capabilities into impactful product & solutions benefits that demonstrate business value.
  • Collaborate with Engineering, Product Management, Sales, & Marketing to create the strategic & tactical marketing plan to build & execute product marketing programs across multiple audiences. You will analyze & identify market opportunities along with customer pain points to highlight the value BetterCloud can bring.
  • Be an expert on our customers, target market, competitors, & product capabilities.
  • Comfortable presenting as an SME in front of audiences both internal & external. 
  • Provide key messaging materials & assets to the sales team to be repurposed for training of a rapidly growing team, both enterprise & corporate. 
  • A content owner that can advance the quality & impact of demand generation activities & overall event experience.
  • Support general product & sales marketing initiatives including launches, conferences & events & PR.
  • Travel may be required throughout our 3 offices (once it becomes safe to travel again)

Compensation | Benefits

  • Competitive salary
  • Full benefits package
  • Stock options
  • Career growth with an industry innovator 

BetterCloud is an Equal Opportunity Employer, including disabled & vets.

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