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Attn // cross-platform media
Media, Full Time    New York City    Posted: Thursday, September 19, 2019
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Media Insights Manager | New York, NY

Who We Are:

ATTN: is a media company that breaks down important societal topics & conversations into digestible, entertaining videos & series across all platforms. We are leaders when it comes to reaching people who want context on the issues & conversations that matter to them.

What Youll Do:

We are looking for a Media Insights Manager to join our rapidly growing team. The ideal candidate is a creative, detail oriented, storyteller who has a deep understanding of the media & social media landscape & can take data & turn those metrics into compelling stories. You will partner with some of the worlds biggest brands & be instrumental in supporting the Brand Partnerships team for a dynamic startup. You will utilize industry 3rd party research & proprietary data to uncover unique consumer insights & will create stories to position ATTN: products across multiple platforms. You will collaborate with business stakeholders to infuse insights into RFPs & client pitches & will be actively involved in thought leadership research.

  • Serve as the primary research POC for the Sales & Account teams
  • Build, analyze & support Brand Partnerships from a data/insights perspective in all phases of the revenue ecosystem from pre-sales ideation to RFP response to campaign post-mortems for a variety of clients
  • Develop sales research collateral to help Brand Partnerships team position ATTN: as a leader within the marketplace for custom client insights, industry verticals, & competitive differentiation
  • Drill into trends, test hypotheses, & become an expert on social media measurement & shareable content
  • Monitor consumer trends & habits & proactively communicate learnings internally to help Brand Partnerships team identify business opportunities through audience & market intelligence
  • Consult, recommend & lead Ad Effectiveness & Brand Lift studies for clients & present results externally to ensure best practices are being followed for future campaigns
  • This role will report directly into the Head of Revenue Ops & work closely with audience, insights, planning, sales & account teams on Branded Campaign Wrap Reports to help clients understand campaign metrics & optimize for future performance
  • Manage qualitative & quantitative research projects on an ad hoc basis

Who You Are:

  • 4-6 years of social media, digital, agency, & insight/storytelling experience
  • The ideal candidate will possess advanced data analysis skills, peeling back layers of data to look into the drivers of data trends & turn that information into cohesive stories with an ability to extract, interpret, & easily communicate data & trends
  • Passionate about digital & social media, thrives on the challenge of creating stories with raw data, & has a solid understanding of digital audience measurement & research best practices
  • Experience doing quantitative data analysis using a variety of tools (Excel, SQL, etc)
  • Excellent oral & written presentation skills, must be detail-oriented & be able to manage multiple priorities to meet tight deadlines
  • Experience with analytics visualization tools, such as Google Analytics, Facebook Ads Manager, or Tableau & syndicated research/data tools (i.e. comScore, Etc)
  • Experience collaborating with a diverse audience/social team utilizing a variety of tools for content optimization across different social platforms including: Facebook, Twitter, Snapchat & Instagram
  • Well versed in paid media & social promotion, understands best practices & is adaptable to evolution of social products
  • Passionate about ATTN:'s mission, our content, & social advertising
  • Hungry to prove yourself in a fast-paced startup environment

Our Commitment to Inclusion & Diversity:

As an Equal Opportunity Employer, ATTN: is committed to building & fostering a workplace of diversity & employee inclusion. ATTN: does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity & expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status & other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.

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