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B12 // human-assisted AI for web design
Marketing, Full Time    Austin, Philadelphia, Boston, Nashville, Scottsdale, Denver, Phoenix, New York, Ottawa, Toronto, United States    Posted: Saturday, April 24, 2021
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The role

We are a fast-growing startup that is working at the intersection of AI & human work, & we are looking for a Head of Marketing to drive the acquisition of new leads, the nurturing of those leads into users and, ultimately, the conversion of those users into paying customers. B12 is at a moment of quick growth, & we need a leader in marketing to join the team & help drive all of our marketing efforts.

The culture

At B12, youre part of an important mission to help small business owners succeed using a combination of human expertise & cutting-edge technology. We offer excellent benefits, including 401(k), health insurance, vision & dental plans, flexible PTO, FSA & HSA, work-from-home supplies, & wellness benefits.

As a Head of Marketing, you will:

  • Optimize conversion rates across B12s entire site, focusing initially on those pages receiving the largest amount of organic traffic.
  • Expand & improve our demand gen funnel, identifying new acquisition channels & refining those that already exist.
  • Own B12s organic funnel & drive meaningful & steady increases in organic traffic.
  • Ideate & create content that resonates with our Ideal Customer Profile.
  • Implement a behavioral lead scoring framework to ensure that engaged leads are being passed to our sales team for pursuit at the optimal moment.
  • Enhance B12s narrative & develop processes to communicate B12s story & announce new features externally.
  • Manage & grow a lean marketing team.
  • Improve marketing efficiency while aggressively scaling output.

Youd be a good fit if:

  • Youve worked at a company whose growth revenue was/is driven by organic.
  • If youve experienced working at a company during its hyper-growth period & have impacted that growth in a meaningful way.
  • Youve worked in tech & have worked with a SaaS product.
  • Youve seen a company through series A-C rounds of funding. 
  • You enjoy both getting into the weeds & writing content yourself, while also taking a step back & driving overall marketing strategy.
  • You have 5+ years of marketing experience, with some of that in a leadership capacity.

Dont fear

  • Some candidates may see this list & feel discouraged because they dont match all the items. Please apply anyway: theres a good chance youre more wonderful than you think you are.
  • B12 is a safe place for human beings. We particularly encourage you to apply if you identify as a woman, are a person of color or other underrepresented minority, or are a member of the LGBTQIA community.

How to apply

Please provide:

  • A pointer to your CV, rsum, LinkedIn profile, or any other summary of your career so far.
  • Some informal text introducing yourself & what you are excited about.
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