What is Project Spencer
For the most part, DTC (Direct-to-Consumer) brands are born & built in silos. While this allows for brand identity & customer relationship ownership, it's incredibly difficult to stand out & grow in a sustainable way. With increased competition for the same customers, the once tried-and-true growth formula through social media ads no longer works at scale.
Now, more than ever, DTC brands are looking for new channels to grow. That's where we come in: we are building a community-centred growth channel for mission-driven brands powered by brand partnerships that create a more equitable playing field for all.