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Twilio // platform for building messaging applications
Marketing, Full Time    New York City, New York    Posted: Thursday, July 07, 2022
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Join the team as our next Principal PR Manager.

Who we are & why were hiring

Twilio powers real-time business communications & data solutions that help companies & developers worldwide build better applications & customer experiences.

Although we're headquartered in San Francisco, we have presence throughout South America, Europe, Asia & Australia. We're on a journey to becoming a globally anti-racist, anti-oppressive, anti-bias company that actively opposes racism & all forms of oppression & bias. At Twilio, we support diversity, equity & inclusion wherever we do business. We employ thousands of Twilions worldwide, & we're looking for more builders, creators, & visionaries to help fuel our growth momentum.

About the job

The Twilio story is best told through the amazing work of our community - the builders throughout the Twilio ecosystem. This role will be responsible for leading our Customer & Partner PR program as well as supporting broader Corporate PR programs across Twilio. This role will be a close partnership across several cross-functional teams including Customer & Industry Marketing as well as other communications, marketing & business teams to develop & amplify narratives that spotlight the innovative ways that brands are building the future of customer engagement. This team will work on Twilios Global Communications Team & partner closely with our go to market peers as well as executive leadership.


In this role, youll:

  • Partner with customers, partners & peer marketing & sales leaders to drive strategy for Twilios customer & partner & PR programs 
  • Drive strategic direction & execution for your programs & ensure those programs serve our broader comms & corporate goals 
  • Serve as the main communications liaison to customer, partner & industry marketing to highlight our best customer stories for use in press releases, media opportunities, speaking spots, SIGNAL & more
  • Lead customer, partner & other strategic media relations efforts that tell creative & customer-first stories to media
  • Partner directly with executives & subject matter experts - on messaging, media training & understanding their strategic objectives & how PR can support
  • Play a central role managing PR agencies  
  • Provide guidance & training to more junior team members (no immediate direct reports but opportunity to grow a team in the future)


Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, & we encourage Black, Indigenous, & people of color (BIPOC) applicants who meet the required qualifications to apply. While having desired qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!


  • Excellent writing, stoytelling & media relations expertise
  • Experience working cross-functionality with partners outside of PR/Communications
  • Experience managing executive-facing programs & interacting with leadership directly with little oversight 
  • Self-starter, ability to work autonomously & build & manage multiple programs from the ground up 
  • Ability to distill complicated technical narratives into compelling media stories across top tier business, technology & trade media
  • Proactivity & attention to detail across several workstreams, teams, customers & partners
  • Culture multiplier who enjoys collaborative & fast paced teams yet can work autonomously towards a common goal


  • 8-10+ years experience, mix of agency & corporate 
  • Experience building & managing several PR programs with little oversight 
  • Experience with storytelling & media relations especially for B2B technology companies
  • Experience with customer & partner storytelling at a B2B technology company a plus
  • Experience working in one of Twilios key industries - Retail, FinServe or Healthcare a plus


This role will be remote, & based in New York.

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental & wellness leave, healthcare, a retirement savings program, & much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, & are always up for trying new things. That's why we seek out colleagues who embody our values something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering & donation efforts.

So, if you're ready to unleash your full potential, do your best work, & be the best version of yourself, apply now!

Twilio is proud to be an equal opportunity employer. Twilio is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state & local law. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities & disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at

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