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BaubleBar is changing how women shop for fashion jewelry.
 
Marketing, Full Time    New York, United States    Posted: Monday, December 24, 2018
 
   
 
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JOB DETAILS
 

WHO WE ARE:
BaubleBar, a high-growth, data-driven e-Commerce & Omni-Channel startup focused on disrupting the Fast Fashion Jewelry Business, is located in the Flatiron District in NYC & was founded by Amy Jain & Daniella Yacobovsky in 2011. Our company's culture is built on trust, empowerment, & autonomy - our teams create what they believe is most important for the company's success.

WHAT WE'RE LOOKING FOR:

The Director of Digital Marketing is responsible for driving overall marketing strategies for the site, email & social media. This includes strategy development, calendar planning & content creation. The position requires a blend of strategic, analytical & creative thinking.

WHAT WE WANT YOU TO DO:

  • Develop seasonal marketing strategies & initiatives that support the brand objectives, highlight new product launches & raise awareness of the brand
  • Plan marketing campaigns & communications across e-commerce, email & social media channels that engage consumers & drive sales
  • Manage development of creative & ensure consistent brand voice & messaging across all consumer touchpoints
  • Partner with Creative, Merchandising & PR teams to develop editorial stories that elevate the brand & raise brand awareness
  • Manage day to day execution of site updates & email campaigns
  • Manage marketing calendars & communicate updates to cross-functional teams to ensure strong execution of all initiatives
  • Share learnings with the organization & foster a collaborative environment
  • Identify new opportunities to improve the site experience & drive qualified traffic & sales

WHAT WE WANT TO SEE:

  • Bachelors degree
  • 5-7 years of ecommerce, digital marketing or social media experience (Required)
  • Thorough understanding of ecommerce metrics, data analysis & reporting tools
  • Strong attention to detail
  • Excellent written & verbal communication skills
  • Strong multi-tasker with problem solving skills
 
 
 
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