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HelloFresh // meal kit delivery
Marketing, Full Time    Berlin    Posted: Wednesday, March 17, 2021
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The role

As a CRM Audience manager, you will be responsible for assisting with the implementation of the Global CRM strategy that will drive profit maximisation by effective communication to our customers. In our customer-centric & data-led CRM department, you will assist with the delivery & analysis of multichannel campaigns (mobile, email, sms & more) across international markets. 

What youll do:

  • Ensure the right message delivery at the right time to relevant customer segments simultaneously;
  • Work towards an scalable level of automation;
  • Consistent learning through A/B testing;
  • Collaborate with product development & local teams to assist with driving monetization strategies, increasing efficiency & revenue;
  • Develop promotional strategies & identify new opportunities
  • Understand & pioneer communications that drive monetization & weekly average order value (AOV).

What youll bring:

  • experience in CRM or a similar scope
  • experience in monetization
  • passion for CRM & digital media
  • analytical & problem-solving skills
  • excellent organisational skills
  • attention to detail
  • comfortable with learning new tools quickly
  • ability to work in a fast-moving / fast-growth environment.
  • strong written & oral communication skills
  • computer literate with good knowledge of excel & comfortable with running SQL scripts

What we offer

  • Healthy discount on weekly HelloFresh boxes
  • Annual learning & development budget to attend conferences or purchase educational resources plus access to the HelloFresh Academy
  • Subsidised childcare with a professional nannying agency
  • Free access to Headspace, biweekly in-house yoga classes (remote since March 2020)
  • A diverse & vibrant international environment of 70+ different nationalities
  • Additional perks include: Free crash course in German, compensation for advanced external German classes, discounts for our neighboring gym & Urban Sports Club, summer & winter parties, discount on our HelloFresh GO vending machines
  • The chance to have a significant impact on one of the fastest-growing technology companies in Europe in an exciting growth phase

About HelloFresh

HelloFresh is on a mission to change the way people eat, forever!

Since our 2011 founding in Europes vibrant tech hub, Berlin, weve become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 14 countries across 3 continents.

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