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CLEAR // biometric identity platform
Marketing, Full Time    New York City, United States    Posted: Wednesday, December 02, 2020
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CLEAR helps create safer, easier experiences everywhere you go. We believe you are you & by using your biometrics your eyes, face, & fingerprints we keep you moving. Imagine a world where you can do virtually everything you need to breeze through the airport, buy a beer at the game, check-in at the doctors office, access your office building, & more without ever pulling out your wallet. CLEAR is currently available in 50+ airports, venues & more. Now with Health Pass, CLEAR securely connects a persons digital identity to multiple layers of COVID-related insights to help reduce public health risk & restore peace of mind.

Were defining & leading an entirely new industry, obsessing over our customers, & investing in great people to lead the way. Recently named on CNBCs Disruptor 50 List for the second year in a row & winner of the SXSW Interactive Innovation Award, CLEAR is providing innovative technology options for businesses & our 5+ million members to help create a safer environment no matter where you go.

CLEAR is looking for a highly analytical, data driven & creative Senior Lifecycle Marketing Manager to manage, grow & optimize our email program & support additional channels, such as push, in-app, sms & subscriber referral programs. Were looking for someone creative, professional & detail-oriented with a passion for wow-ing current & potential members through captivating & on-brand communications. You will rely on data & testing to find new ways to drive upgrades, usage & retention through emails, app messaging & other marketing avenues you uncover.

What You Will Do:

  • Manage & execute the day in & day out of our email program, consisting of drip campaigns, brand campaigns, subscriber transactional messaging, & more. Own creative brief process, coding, QA & deployment.
  • Identify, track & implement meaningful a/b tests that will improve email KPIs, file health, conversion, retention & winback rates
  • Assist with one-off & drip push & in-app campaigns for the CLEAR native app & drive awareness of mobile app features to our member base through the email program
  • Be the eyes & ears when it comes to Lifecycle reporting, evaluating our core metrics on a daily basis & partner with data science to enhance our dashboards & uncover new segments to target
  • Partner with teams across the organization, such as growth, product, technology & finance, to understand key initiatives & how email can support these new programs
  • Stay up to date on the newest tools & tactics in email marketing
  • Maintain a high level of quality across projects & schedules


Who You Are:

  • 4+ years of experience in email, CRM or lifecycle marketing with a subscription based business & a strong understanding of email marketing best practices
  • Salesforce Marketing Cloud experience preferred. Working knowledge of Movable Ink, Email on Acid, & Braze is an added bonus
  • Experience making data-driven decisions using analytics, A/B testing, & campaign reports & dashboards
  • Proficiency in HTML, CSS
  • Excellent attention to detail
  • Self-starter with an "own it" mentality
  • Strong project management & multi-tasking skills
  • Ability to operate in fast-paced, rapidly evolving environment
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