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The Farmer's Dog // DTC pet health brand
New York City    Posted: Thursday, April 01, 2021
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Who We Are

The Farmers Dog was created to radically improve the $90 billion global pet food industry starting with a subscription service that sends freshly-made food directly to customers doors. Long term, our aim is to simplify every part of pet care, bettering the lives of the animals who make our lives better. We recently raised our Series C, bringing our total funding to over $100M. We're backed by the early investors of Warby Parker, Dollar Shave Club, Sweetgreen, & Glossier, & are aiming to build a company as healthy as the dogs we feed.

Join The Farmers Dog team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, & much-needed change to the way people feed & care for their pets. 


Where You'll Come In

The Senior Manager of Advocacy & Community is directly responsible for building programs that scale viral growth. Initially, this will include growing our existing referral program, launching a gift card program, & leveraging Community to build an ambassador program that identifies key partners & advocates who are eager to share the value of fresh, healthy food for dogs. A successful Advocacy & Community Manager will work across a variety of marketing channels including email, SMS, & direct mail to name a few. This role will partner with business functions like Growth, Product, Engineering & Data Strategy & Insights to lead the overarching TFD advocacy strategy. They will generate a clear pathway for any person to become an evangelist & advocate for The Farmers Dog & build connection & passion within our incredible customer community.

How You'll Make An Impact

  • Meaningfully scale The Farmers Dogs referral program to a 1+ k-factor 
  • Build a robust experimentation framework that drives improvements to referral adoption & virality
  • Create the framework for a strong Community & Advocacy program at The Farmers Dog, including product enhancements & related customer communications
  • Develop a strategy & go-to-market plan for an ambassador program that empowers any dog person to be an advocate for The Farmers Dog 
  • Identify & onboard high-fidelity partners to participate in advocacy & ambassador programs
  • Build & execute the roadmap for a high revenue generating gifting program 

We're Excited About You Because

  • You build successful referral programs from the ground up
  • You have strategically designed a gifting or gift card program
  • You collaborate closely with Brand, Community, & Engagement teams
  • You have 5+ years professional experience in advocacy & community roles
  • You led & designed strategies for ambassador programs
  • You have managed a high functioning Community team with multiple direct reports
  • You work cross-functionally with Engineering, Data, Strategy & Product teams to build sustainable programs
  • You listen to customers & are passionate about building community between customers & advocates alike

A Few of Our Best Benefits

  • Brand new dog-friendly office in Greenwich Village (upon a safe return-to-office!)
  • Market-competitive compensation & equity packages
  • Comprehensive Healthcare, Dental, & Vision
  • 12 week paid parental leave
  • Flexible PTO & (when in office) WFH policy
  • Discounted fresh food for your pup
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