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Magic Leap // augmented reality tech
Marketing, Full Time    Tokyo, Japan    Posted: Wednesday, November 27, 2019
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Director, Marketing APAC

Tokyo, Japan

Job Description:

The Director, Marketing APAC will oversee all aspects of Marketing as the regional lead with local channel partners (Telco) with focus in Japan by developing & supporting joint & co-integrated marketing & GTM strategy & plans.

The Director, Marketing APAC is responsible for developing strategic marketing programs to integrate with Magic Leaps local strategic partners such as Telecommunications/Carriers to increase partner engagement & product adoption. You will play a key role in the development of partner marketing programs, campaigns & events that drive brand awareness, demand generation & partner/channel engagement efforts.

The Director, Marketing APAC will also work cross-functionally with various key stakeholders within the organization to ensure cross-integration with Orbit teams such as Communications, Marketing, Experience & Product. The ideal candidate would be regarded as the local marketing lead & will work closely with partners to articulate & recommend the defined value propositions & motivators to drive demand to purchase; amplifying the channels that require demand & reach. The role will support the day to day requirements of the partner ensuring two-way communication between the regional marketing efforts & HQ.

As a member of the Partner Marketing team, the Director, Marketing APAC participates & informs the overall GTM planning & implementing of initiatives & activities of their local market to achieve organizational KPIs & objectives for the region. They will ensure that marketing initiatives/activities are aligned & consistently supplementing the organizations goals & objectives.


  • Develop highly effective & strategic integrated marketing programs to drive Magic Leaps local awareness, demand & incremental revenue

  • Develop quarterly marketing plans in association with key partners & work closely with corporate HQ teams to align, plan & execute including management of end-to-end campaign & initiatives to drive market opportunities

  • Work with partners to identify the most relevant partner/industry and/or regional events & customer engagement activities that drive awareness, demand & trial

  • Develop & manage the marketing channel strategy aligned to partner objectives & goals

  • Align partner marketing initiatives with overall Magic Leap objectives & goals

  • Plan & execute MDF plans & budgets for key partners

  • Simplify & improve partner access to marketing resources, sales enablement tools & training tracks

  • Partner, collaborate & build relationships within Magic Leap teams with emphasis of local sales & product groups to foster communication & collaboration to optimize opportunity & market development

  • Identify & flag opportunities for joint PR, digital/social media, & case studies to impact brand & market development for Magic Leap through partner relationships

  • Coordinate with key internal stakeholders in the development & production of materials to support campaigns/programs that are consistent with brand messaging & identity with localization requirements

  • Support marketing & experiential teams with demand strategies for external events including conferences, trade shows & other relevant initiatives

  • Track program performance with a data-driven approach analyzing success & ROI


  • BA degree preferred or an equivalent combination of 7+ education & marketing & communications experience

  • B2B marketing experience in partner/channel marketing & program development is critical

  • Proven track record in creating & executing successful partner/channel marketing programs utilizing various marketing vehicles

  • In-depth knowledge of all marketing mediums & integrated campaign management.

  • Strong project, people management, & collaboration skills.

  • Proven ability to meet deadlines under pressure

  • Excellent people skills with an upbeat, enthusiastic attitude & a professional maturity suitable for a B2B environment

  • Superior written, verbal communication & presentation skills

  • Results oriented; take initiative with minimal supervision in a highly collaborative environment

  • Ability to effectively work under tight deadlines & manage projects independently

  • Strong organizational skills & keen attention to detail

  • Polished professional who thrives in fast-paced environments, with an ability to adapt to change

  • Experience with working with other marketing disciplines such as communications, digital marketing, experiential & product marketing

  • Willingness to travel 50%.


  • Bachelors degree in Business Administration or a related field

  • Minimum 7-10+ years of related experience

  • Post-secondary education in marketing, communication or related area

  • MBA is a plus

  • Knowledge of internal organizational systems & interdependencies an asset

  • Experience in the Telecommunications & Technology Industry

  • Native level Japanese & good English fluency

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