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Rue La La // e-commerce destination for private sale boutiques
Marketing, Full Time    Boston, New York, Irvine, or Indianapolis    Posted: Friday, March 05, 2021
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Email Marketing Specialist

PRIMARY PURPOSE:  Join our accomplished & talented team at We are looking for an email marketer who is passionate about data, campaign testing & building dynamic, personalized email campaigns utilizing the latest technologies available.


The successful candidates responsibilities will include, but not be limited to:

  • Report to Manger, Data Operations
  • Responsible for creating emails & new email templates.
  • Builds automated campaigns
  • List segmentation & audience profiling
  • Marketing database hygiene & maintenance
  • Track & analyze all components of email campaigns within Salesforce Marketing Cloud
  • Perform A/B testing, derive insights from results & share recommendations
  • Execute campaigns within Salesforce utilizing data filters, SQL queries, data extensions, templates & automations (drips & triggers), Audience Builder & Journey Builder.
  • Collaborate with digital designers & digital operations to optimize campaigns
  • Report on campaign performance & monitor campaign issues
  • Execute SMS marketing campaigns


  • 1-3 years of focused experience in outbound, B2C email marketing
  • BA or BS equivalent
  • Experience in HTML coding & knowledge of responsive email design
  • Experience within the Salesforce Marketing Cloud, focused within the email & SMS areas
  • Experience working within secondary SaaS email tools such as ReturnPath, Proofpoint, ClickMeter & Litmus along with analytics tools such as Google Analytics & Adobe Analytics


  • Strong collaborator; self-driven problem solver
  • Strong communication and time-management skills
  • Detail-oriented & highly organized
  • Excellent verbal & written communication
  • Keen interest in digital marketing & new technologies


Rue Gilt Groupe combines world-class merchandising, technology & marketing to create the most engaging & satisfying online shopping experience available. Each day, 35+ million loyal Members turn to Rue La La & Gilt for everything from women, men & children's apparel & accessories to home dcor & exclusive experiences. Our approach to retail brings excitement to online shopping in a way that not only strategically supports our brand partners, but also inspires our Members daily.

This Company is an equal opportunity employer, & selects individuals best matched for the job based upon job-related qualifications regardless of race, religion, color, creed, sex, sexual orientation, age, ancestry, national origin, gender identity, genetic information, disability, pregnancy, veteran or military status or any other

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