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Tripadvisor // enabling travelers to plan & book trips
 
Marketing, Full Time    Paris, France    Posted: Friday, December 03, 2021
 
   
 
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JOB DETAILS
 

TheFork, a TripAdvisor Company is the leading online restaurants reservation platform in Europe & Australia, with a network of more than 60,000 restaurants worldwide, more than 20 million monthly visits & present in 13+ countries around the globe.

TheFork connects restaurants & diners.

Through TheFork (website & application), as well as through TripAdvisor, users can easily select a restaurant according to preference criteria (such as the localisation, type of cuisine, restaurant type & average price), consult user reviews, check real-time availability & instantly book online.

From the restaurants side, TheFork provides them with a software solution, TheFork Manager, which enables restaurants to optimize reservations management, streamline operations & ultimately improve service & revenues.

TheFork team aims to inspire & enable people to confidently discover, experience & share food. We operate under a shared set of values that define how we do business & how we interact with our colleagues, our partners, our customers & our food community. We strongly believe that building a diverse workforce of people from all walks of life helps us have a richer, more vibrant, more successful workplace.

Within the Marketing Department, as a Restaurant Offer Analyst / Area Marketing Strategist you will be in charge of providing the best offer & the best contents to our users & to deliver quantitative analysis to guide decisions. In order to strengthen TheFork leadership position & support revenues, you will work on the marketing mix & work hand in hand with the B2B team.

What you will do:

As a Restaurant Offer Analyst / Area Marketing Strategist you will be responsible for:

  • Sales support & Supply
  • Contents
  • Monitoring

Sales support & Supply

  • Identify the restaurants following gastronomic trends in order to have an exhaustive & qualified prospecting base
  • Coordinate the relationship with sales representatives in connection with restaurants, in order to ensure optimal sourcing
  • Improve the relevancy & quality for restaurant offer

Contents

  • Optimize the contents & merchandising of the restaurant offer (restaurants selections)
  • Monitoring & optimization of the merchandising of restaurant pages (menu, pictures, tags)

MOonitoring

  • Analyze & improve the performance of your area. Act as a marketing coordinator running analysis to understand the key challenges of your area & share them with all teams involved (sales, CRM, brand) to put actions in place & improve the results of this area
  • Intervene on ad-hoc analysis to support managements decisions

 

What we are looking for:

  • Bachelor/Master degree
  • 2 years operational experiences in digital companies
  • Project management skills: autonomy, proactivity, job management
  • Analytical skills & capabilities to model & understand data & make data-driven decisions
  • Experience in using a range of tools to monitor, to influence & improve business KPIs
  • Strong interest in the Food & Restaurant industry
  • Entrepreneurial, proactive & comfortable working in a fast-paced environment with the ability to thrive under minimal guidance
  • Enjoys team work
  • Excellent French & fluent in English (spoken & written - additional languages are a plus)
  • Previous professional experience in a related sector / work position is a plus

What we offer:

  • Permanent contract
  • Competitive fixed salary, bonus & equity
  • Lunch vouchers
  • International working environment
  • Compensation for practicing sports in any gym in Paris
  • Health insurance fully covered by the company
  • Dining & leisure area + terrace
  • Coffee point on each floor with coffee & tea for free
  • Well-being activities & benefits (massages, fresh fruit, free snacks, team building events, etc.)

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