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Knotel offers workspaces for growing teams and established companies.
Marketing, Full Time    Knotel New York City    Posted: Thursday, March 07, 2019
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Working alongside the Director of Marketing, the CRM Marketing Manager will own the email strategy, from leading & directing campaigns to inception & execution, including post-campaign analysis. S/he will be responsible for growing & maintaining the Knotel customer database through the development of acquisition, retention & re-engagement strategies. The role will use data, insights & a consumer mindset to drive lifecycle programs & create personalized communications through the email channel.

The ideal candidate must have a passion for creating compelling email & push marketing campaigns centered around effective lifecycle management.

What Youll Do

  • Develop the CRM marketing plan, strategy & budget at an international scale. Be a major contributor to Knotels fast-paced growth & scale.
  • Manage day-to-day email operations, continuously optimize campaigns, & track results regularly
  • Work cross-functionally to oversee the execution of the email marketing plan & collaborate to the creation & tracking of holistic marketing campaigns
  • Partner with the Content team for the creation & optimization of email strategy & campaigns
  • Design & optimize email marketing automation journeys for timely & relevant communications
  • Create a marketing calendar for email, triggers & mobile communications including (1) messaging, (2) CTA & campaign objective, (3) testing/optimization, (4) segmentation, (5) creative requirements, & (6) frequency
  • Forecast, evaluate, measure & report on marketing campaign effectiveness & ROI
  • Be a brand advocate

Who You Are

You are an expert on customer segmentation, engagement marketing, targeting, & database marketing methods & thrive when moving quickly & wearing many different hats. You're fully comfortable working cross-functionally & on multi-channel marketing strategies & are outcomes-driven, analytical, & constantly looking to optimize. You also have the following:

  • 3+ years in email marketing & CRM
  • Ability to think big picture but also sweat the details
  • Ruthless prioritization skills
  • Startup experience a plus

About Knotel

Knotel empowers companies to be their most productive by providing tailored, responsive spaces that flex to meet their evolving needs.

Named a Business Insider Top 50 Startup & New York's Hottest New Workspace Model, Knotel has over 100 locations across more than 2 million square feet in New York, San Francisco, London, & Berlin. Founded in 2016, Knotel has raised $160 million in funding. Knotels member network includes companies like Starbucks, Cheddar, & King. Visit to learn more.

Our Core Values

Fly your Flag - Dont check your identity at the door. Bring it inside - we are better for it.

Dont Look Away- Care for the details no one told you about. Make every space a home & give the gift of belonging.

Outcomes, Not Processes- Time is precious. Save it. Start with the goal & back out the journey

Get Uncomfortable- Innovation starts at the edge of the unknown. Embrace the adventure & sign up for the hairy challenges.

Where is it Engraved- Question orthodoxy.

Share in the Victory Dance- No one summits alone. Leverage the best in others & offer the most in yourself.

Diversity & Inclusion at Knotel

At Knotel, we know that a diverse workforce fosters our individual & collective success. We are committed to building an inclusive, collaborative culture where people of all races, genders, sexual orientations, & religious backgrounds can do their best work. This is all fueled by our employees, who drive the efforts & initiatives outlined here.

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