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Peloton // connected indoor fitness cycles
 
Product, Full Time    New York, New York    Posted: Tuesday, August 02, 2022
 
   
 
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JOB DETAILS
 

ABOUT THE ROLE

Peloton is looking for a Product Marketing Manager who will be responsible for leading lifecycle go-to-market strategies to drive growth & engagement for the Peloton App. This role will lead the strategy & execution of product & lifecycle marketing campaigns to our App audiences, with a focus on driving upgrades to our Connected Fitness portfolio.

Were looking for someone with a proven track record of driving key business metrics through tactics deployed across owned marketing channels, like email, push, in-app, & SMS. Experience with other marketing channels outside of owned is a plus.

The ideal candidate is a collaborative, strategic, & analytical problem solver who is a great teammate (no job is too small or too large), works well within ambiguity, can clearly communicate a vision & uses data to drive marketing-led growth. 

YOUR DAILY IMPACT AT PELOTON

  • Oversee the strategy, execution, & optimization of marketing campaigns for App audiences with a focus on lower funnel activities, like engagement & upsell
  • Develop & lead the Connected Fitness promotional strategy for App, determining how promotions & key seasonal campaigns should intersect to drive performance 
  • Leverage data & research to develop insights that influence pricing / promotional strategies, product development, & marketing campaign activations
  • Be a champion of our App Members, ensuring they are receiving the most relevant & contextual communications based on their behavior, tenure, & other insights 
  • Execute & analyze A/B test plans to improve engagement performance & conversion rates
  • Continuously test, learn & iterate on our App Lifecycle strategy & identify the best performing content & messages across audiences & stages
  • Closely collaborate with Product Marketers across different product areas & geographies on Peloton-wide initiatives & campaigns

YOU BRING TO PELOTON

  • 5+ years of experience in a related role; 2+ in lifecycle, product, or full-stack marketing roles
  • 3+ years experience using marketing automation tools like Braze, Iterable, or SalesForce 
  • Demonstrated experience planning & executing programs driving cross-sell & upsell
  • Experience driving & carrying out global projects with many collaborators
  • Proven data-first approach to building products & solving business needs
  • Experience in marketing in an innovative, fast-paced & customer-centric environment
  • Forward thinking, organized, & meticulous
  • Strong empathy for customers

#LI-SV2

ABOUT PELOTON:

Peloton is the leading interactive fitness platform globally, with a passionate community of 7 million Members in the US, UK, Canada, Germany, & Australia. Peloton makes fitness entertaining, approachable, effective, & convenient, while fostering social connections that motivate its Members to commit to their fitness journeys. An innovator at the nexus of fitness, technology, & media, Peloton reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, world-class streaming digital fitness & wellness content, & best-in-class fitness experts & Instructors.

At Peloton, we motivate the world to live better. Together We Go Far means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, & so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.

Peloton is an equal opportunity employer & committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email:  applicantaccommodations@onepeloton.com

Peloton has a COVID-19 vaccination policy to safeguard the health & well-being of our employees & customers globally. All employees based in the U.S. & Canada are required to provide proof of vaccination, unless the employee has a Peloton-approved reasonable accommodation or as otherwise required by law.
 
 
 
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