Jackpocket is the first mobile lottery app in the U.S. that offers players a secure way to order official state lottery tickets, such as Powerball, Mega Millions, & more, via their smartphones. We're creating a more convenient, fun, & responsible way to play the lottery by modernizing the $300B global lottery market with a mobile platform that everyone, including grandma, can feel good about.

Jackpocket is seeking a CRM Manager to own our retention & engagement marketing efforts across key touchpoints, including email, in-app, push, & SMS. You will develop CRM programs that delight, engage, & retain customers. The role will require deep knowledge of mobile marketing, segmentation, cohort analysis, marketing automation tools, & loyalty programs as well as a strategic & analytical mindset to consistently iterate on & optimize our lifecycle marketing efforts.

Responsibilities

• Own end-to-end execution & optimization of our user lifecycle journeys, including new user conversion, active user retention, & churn winback
• Manage day-to-day efforts across email, in-app, push, & SMS
• Leverage a deep understanding of our user base to create personalized messaging & content that improve customer engagement
• Innovate creative promotions & giveaways that excite our users, while constantly seeking new ways to deliver targeted campaigns
• Identify valuable opportunities to cross sell new products & increase average spend per user
• Manage CRM KPIs, including deliverability, open rate, click rate, conversion rate, as well as specific business goals around individual campaigns
• Partner with analytics to deploy insightful A/B tests, turning insights into actionable strategies
• Perform post-campaign analysis & reporting, clearly presenting results to cross-functional teams & senior leadership

Qualifications

• 5+ years of hands-on Mobile CRM & retention marketing experience at a fast paced growth company 
• Experience with marketing automation or CRM tools (ideally Braze)
• Expertise in mobile engagement marketing best practices & trigger-based lifecycle programs
• Proven track record of developing & executing successful CRM programs
• Strong editing & copywriting skills
• Experience with A/B testing & optimization for conversion, engagement, & monetization
• Strong analytical knowledge & experience with reporting, driving insights, & data-driven optimization

Why Jackpocket?

• Medical insurance covered up to 100% by Jackpocket
• Dental & vision insurance
• 401(k) matching
• Stock options
• Commuter benefits & Citi Bike membership
• Discounted gym membership
• Flexible working hours
• Autonomy & upward mobility

 The annual base compensation range for this role is $100,000 - $120,000

This is a full-time exempt position & is not eligible for overtime under FLSA requirements. We are an equal opportunity employer & all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Jackpocket is committed to providing access, equal opportunity, & reasonable accommodation for individuals with disabilities in employment, its services, programs, & activities. To request a reasonable accommodation, contact hr@jackpocket.com.