About Harrys 

Harrys started in 2013 with a specific goal: disrupt the shaving industry by creating an innovative, everyday product at a fair price. Since then, Harrys has expanded to Canada & Europe, developed relationships with retailers such as Target & Walmart, expanded our grooming brand into a personal care powerhouse, launched two new brands including Flamingo & Cat Person, & made our first brand acquisition with Lum. 

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, & logistics specialists, the Harrys team is composed of some of the most brilliant, diverse, & humble people youll ever meet. 

Our brands answer unmet consumer needs, but our company is a place of inclusion & innovation that attracts some of the brightest minds across industries, geographies, & backgrounds. Whether we have a team of 5 or 500, our core values & our startup mentality remain; we value continuous improvement & learning, teamwork & collaboration, creative problem solving, & open & direct dialogue & feedback.

Harrys is operating as a hybrid-first environment - for us, that means that we ask folks to come into our beautiful, 88,000 square foot SoHo office a minimum of 2 days per week, with flexibility to choose exactly which days work best for you.  What will you get out of that?  Bagels on Wednesdays & lunch on Thursdays, & fully stocked kitchens with snacks, coffee, & drinks everyday.  Cant forget the free products & the opportunity to have some meetings without Zoom (remember what 2019 was like?)

About the Role

Were looking for an Sr Offline Performance Manager to join our team & manage key channels in our acquisition mix, including TV (linear & streaming), Podcasts, & Radio, focused on our portfolio of Personal Care brands. You will own the strategy, creative development, execution, & optimization of marketing channels goaled on driving profitable new customer acquisition. This role spans across Harrys & Flamingo, & will lead offline marketing for both brands. In this role, you will report to the Head of Growth & work alongside a highly-motivated, collaborative growth team, including performance marketing & creative development.

Responsibilities:

• Own all aspects of new customer acquisition driven through Podcast, Radio, & TV
• Design & execute tests to prove out & scale new sources of customer acquisition beyond our current channel mix
• Consistently hit new customer growth, CPA, ROAS, & LTV targets. 
• Collaborate with the creative team, web team, & external partners to develop effective ads, landing pages, & site experiences.
• Drive continuous improvement by turning insights into testable hypotheses, running experiments, mining data for optimization opportunities, & negotiating for attractive media rates & deals.
• Manage & get maximum leverage out of relationships with external partners, ensuring media buys are hitting KPIs
• Compile industry research, competitive intel, information about new tools & opportunities, & produce recommendations for how to take advantage of these things.

This might describe you:

• 5+ years of performance marketing experience, preferably at a high-growth DTC brand.
• Experience owning all aspects of at least 1 of the following channels: Podcast, Radio, Direct Mail, Package Inserts, Influencers, Streaming Audio, TV; multiple and/or digital is a plus.
• Experience delivering against strict CPA, ROAS, LTV, & ROI targets.
• Familiarity with marketing efficiency metrics & measurement methodologies (i.e., last-click, pixel/tag-based, modeled, post-checkout survey results).
• A performance marketer at heart; hungry to drive results with a rigorous test-and-learn mindset.
• Enterprising doer, with an ownership mentality & a bias towards action, constantly hustling & taking initiative to drive improvements yourself.
• Top-notch analytical skills with a proven ability to mine data for opportunities & actionable insights that are not readily apparent.
• Structured thinker & communicator; ability to synthesize complex ideas into actionable recommendations with supporting rationale.
• Humble & zero ego team player.
• Sense of humor -- we take our work seriously & ourselves un-seriously.

Benefits & perks

• Medical, dental, & vision coverage
• 401k match
• Equity in Harrys 
• Unlimited PTO & flexible working hours
• Wellness & L&D stipends
• One month sabbatical after 5 years
• 16 weeks parental leave
• Fun IRL & virtual events including happy hours, team building events, & parties on our rooftop
• Free products from all of our brands

Harrys is committed to bringing together individuals from different backgrounds & perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, & do great work together.

Harrys is an Equal Opportunity Employer, providing equal employment & advancement opportunities to all individuals. We recruit, hire & promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth & related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture & protective hairstyles or any other status protected under applicable federal, state & local laws. Harrys commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline & access to benefits & training.

We respect the laws enforced by the EEOC & are dedicated to going above & beyond in fostering diversity across our company.

We cant quantify all of the intangible things we think youll love about working at Harrys, like the exciting challenges we tackle, the smart & humble team youll get to work with, & our supportive & inclusive culture. That said, our salary ranges are based on paying competitively for our size & industry, & are one part of our total rewards package, which also includes a comprehensive set of benefits & our equity program. The base salary hiring range for this position is $142,400-$195,800, but the final compensation offer will ultimately be based on the candidates location, skill level & experience.  

#BI-Hybrid

#LI-132397471_HS1