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Marketing, Full Time    New York City    Posted: Wednesday, February 24, 2021
 
   
 
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JOB DETAILS
 

ABOUT THE TEAM AND ROLE

theSkimms Growth Marketing team is a group of fast-moving, data-driven, & creative thinkers who drive growth & engagement across all TheSkimms platforms & products. The Director of Growth Marketing will help drive & oversee our audience acquisition strategies across paid & unpaid tactics.

The Director of Growth Marketing will report to the Vice President, Growth Marketing, & an integral part of the broader marketing team encompassing Growth & Brand.  Were looking for a talented growth marketer who has a proven track record of driving sustainable growth for digital platforms & properties. You will be responsible for driving audience growth strategy & managing a small but mighty team of growth marketing specialists who lead paid acquisition & audience development. The ideal candidate is a self-starter, a fantastic people manager, & an excellent cross-functional collaborator who is excited to bring TheSkimms growth to the next level.

WHAT YOU'LL BE DOING

  • Partner closely with VP, Growth Marketing in the development, execution, & evolution of the audience growth tactics, inclusive of management & implementation of the paid media budget, forecasting, channel/vendor testing strategies, creative/messaging development, & performance benchmarks.
  • Lead strategy & exploration into new acquisition verticals & tactics, inclusive of execution as needed.
  • Collaborate closely with Lifecycle/Retention teams on collaborative program strategies that drive product adoption & user referrals.
  • Work closely with our Audience Development Manager, help craft & further define an audience-first strategy to identify & establish sustainable, ongoing relationships with audience partners/platforms to hit our growth goals.
  • Work closely with our Performance Marketing Manager, help drive vendor onboarding, creative testing & other optimizations (online & offline). 
  • Collaborate with the broader team & stakeholders to drive new diverse audiences to theSkimm properties.
  • Work closely with direct reports to develop & refine creative & messaging that best articulates product value.
  • Support client activation & campaign delivery with the Sales team. Work with the broader marketing team to develop consumer marketing goals for brand campaigns as needed.
  • Actively contribute to the professional development of an ambitious, smart, & nimble team.

WHAT WILL SET YOU UP FOR SUCCESS

  • 7+ years progressive experience in growth marketing functions with a proven track record of driving growth in a digital media and/or digital-first DTC brand/company.
  • 2+ years people management experience
  • Hand-on experience managing & optimizing campaigns in-platform.
  • Expertise with Google Analytics, Looker other industry-standard analytics tools.
  • Strong eye for compelling & resonant creative & messaging for acquisition.
  • Experience with audience growth partnerships, affiliates, distribution platforms, and/or other referral-based marketing relationships.
  • Strong analytical skills with the ability to identify trends & provide action-oriented insights.
  • Strong experience partnering with technology & analytics teams.
  • Passion for theSkimm's brand & products.

WHAT WE OFFER

  • Comprehensive insurance plans, commuter benefits & 401(k) starting on your first day
  • Competitive salary & equity packages
  • Flexible vacation policy & generous holiday observances
  • One Medical Membership
  • Gym membership reimbursement
  • Complimentary access to theSkimms growing suite of membership products
  • The opportunity to be part of a values-driven, hardworking & diverse group of people building a membership company that makes it easier to live smarter

ABOUT THESKIMM

theSkimm is a membership company dedicated to helping female millennials live smarter lives. By seamlessly integrating into our members existing routines, we've become a trusted brand to more than 12 million people. We're fundamentally changing the way our members consume news, consider products or services, & take action on important things happening in their lives. Our flagship product, the Daily Skimm, is still the fastest growing email newsletter on the market, & we've grown our product suite to fit into other routines at home, work, & on-the-go. theSkimm App debuted at #1 in News in iTunes, our podcast "Skimm'd from The Couch" reached #1 in Apple Podcasts within hours of launching, & more than 200,000 people voted with us in the 2018 midterm elections.

As theSkimm grows, we're committed to helping our members tackle big decision-making moments in life by giving them the information they need to make informed & empowered choices whether that be in civic engagement, finance, career, health, & more. Founded in 2012 by two friends on a couch, we've since grown to over 100 employees based in NYC. We are passionate. We are a TEAM. We work hard, but we know when to take a break to enjoy each other's company. Our products help people live smarter lives & we're building a brand trusted by millions of female millennials across the country. Join us!

This is a full-time role based in New York, NY.

 
 
 
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