HYPR is looking for a seasoned B2B Demand Gen Marketing specialist with experience building & quantifying lead generation across the F500 / G2000 landscape for enterprise tech.
This coveted role is at HYPRs world headquarters located in New York City. Relocation assistance for the right candidate will be provided.
Your experience will cover both strategy & execution to drive lead acquisition & demand. As the B2B Marketing Manager, you will be responsible for generating new leads for our sales team & working closely with content & lifecycle marketing to coordinate programs, content, & track performance.
A successful candidate will be results-driven, sales-focused, & have the ability to test new demand generation tactics while creating a program that scales efficiently. This high-impact role will work across functions and, interact with clients, vendors, & senior leaders, & will report directly to the CEO.
HYPR is the leader in decentralized authentication with millions of users secured across the Fortune 500. Named a Cool Vendor by Gartner in 2017, HYPR is trusted by major enterprises such as Mastercard & Samsung to prevent breaches, eliminate fraud, & accelerate transaction speeds.
The HYPR solution ensures that personal credentials always stay safely decentralized & encrypted on your users devices. By eliminating the need for a centralized credential store, HYPR removes the target & reduces the size of the attack surface to minimize your risk of a data breach.
With HYPR, enterprises are changing the way millions of users experience fast, secure access to our connected world.
Domain Knowledge & Marketing Experience:
Success marketing a product that is sold to enterprises & used by significant volumes of users (be they internal employees, or external consumers deployed through the enterprise).
Understands the unique marketing value of mission critical solutions which are heavily critiqued by enterprise buyers. Emphasizing the right capabilities & pinpointing ways to reach out target audience of decision makers & technology advocates.
Sector Knowledge a strong plus: Authentication, Identity & Access Management, Security.
HYPR is a mobile first solution so experience with mobile applications & products that integrate with popular mobile applications is a strong have.
Continually measure & own key metrics including leads, MQLs, SQLs, Marketing Initiated Opportunities, & Pipeline & make campaign recommendations based on performance
Understand how new leads are flowing through the lead lifecycle across various stages & continually recommend new strategies & tactics for optimization
Lead the strategy & execution for all demand generation campaigns across all marketing channels, including but not limited to SEM, paid social, digital advertising, email, & events
Execute campaigns & manage the entire inbound lead flow process, from lead capture, to landing page creation, to email & nurture programs, & integration with CRM tools
Strong Positives - Each of these Categories are Highly Suited to you:
Social Media Marketing
Branding & Identity
Search Engine Marketing
What HYPR offers:
All frontend & backend engineers are Senior, youre joining a team of All Stars who consistently deliver the highest quality code & products in tight timelines
An organisation with a great work life balance. Many of our employees have families & responsibilities outside of the office that they are able to easily meet.
Extreme product focus, at HYPR youll never be spinning your wheels on tasks that do not matter. Everything we develop is cutting edge & important.
High levels of ownership. We understand that we are able to do our best work when we can bring insights together.
An emphasis on collaboration & access to giants in the industry. We achieve our best because we employ the best.
Our engineers use the latest frameworks & language iterations. Our marketing, sales, ops & more utilize the best & latest tools for innovation & scale.
Competitive Salary & Equity offer with significant upside as we scale
Great Medical/Dental/Vision coverage, as well as FSA/HSA, 401k available & more
Generous equipment budget & customized workstation. You will have what you need to be successful
HYPR is an Equal Opportunity Employer.