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The Role

The Marketing Operations Manager will play an important role in building & optimizing our marketing automation & demand generation programs across channels. In this role you will help build scalable programs, manage & execute our demand generation strategy, track, score & measure our marketing programs as well as oversee & optimize our SEO, SEM & paid media programs.

About TripleLift

TripleLift is the technology company that invents, powers & scales ads that earn consumer attention. Having set the standard for respectful advertising, the company leverages its dynamic templating & computer vision technologies to flawlessly deliver & scale in-feed native ads, branded content experiences & programmatic OTT brand integrations that match the look & feel of the content that is being consumed. TripleLift is reshaping the digital advertising landscape with consumer centric advertising that drives results for advertisers & unlocks new revenue streams for digital media publishers, app developers & television networks. Headquartered in New York City, TripleLift has offices across North America, Europe & Asia Pacific. For more information about TripleLift, please visit triplelift.com

Responsibilities

  • Marketing Automation - Own & oversee the use of a Marketing Automation platform for partner & prospect email communication, lead generation & nurture programs;
  • Design & implement end-to-end programs taking leads, prospects & partners through automated nurture paths leading to business transactions;
  • List & database management Build process to ensure the integrity of CRM data, manage list acquisition & distribution of new leads;
  • Manage the ordering & production of printed materials including collateral & promotional items;
  • Reporting & Optimization provide ongoing reporting on campaign performance, website analytics & lead generation initiatives;
  • Oversee website updates with internal web developer or contractor to improve tracking & conversion;
  • Work with internal teams to set-up salesforce campaigns & dashboards that enable monthly reporting & ROI tracking;
  • Manage TripleLift social accounts & communication;
  • Manage paid campaigns for search & social.

Desired Skills & Attributes

  • Ability to create & manage technical aspects & business process around all marketing activities;
  • Experience working with Salesforce.com & email marketing platforms such as act-on, marketo & hubspot required;

  • Understanding and/or experience in digital advertising;

  • Ability to work independently & collaboratively to drive business forward;
  • Comfortable taking ownership of projects & showcasing key accomplishments;
  • Strives for continued learning opportunities to build upon craft;
  • Excellent communication & interpersonal skills;
  • Excellent organizational skills & attention to detail;
  • Ability to work quickly & independently with minimal oversight;
  • Ability to work under pressure & multitask in a fast-paced start-up environment;
  • Ability to accept feedback & constructive critique positively;
  • Extremely strong & demonstrable work ethic.

Education Requirement

A Bachelors degree in advertising, communications, marketing, or a related discipline is preferred, though candidates with relevant experience who hold other degrees will be considered.

Experience Requirement

7-10 years of full-time marketing experience with proven results.

Location

New York, NY

Benefits & Company Perks

  • Amazing company culture
  • Comprehensive Medical, Dental & Vision insurance
  • Equity options
  • 401(k) program
  • Snacks on snacks on snacks
  • Yoga, massages, & meals
  • Ongoing professional development

TripleLift Awards

  • Crain's Best Places to Work - three years running! (Crain's - 2015, 2016, 2017)
  • Forbes Next Billion Dollar Companies (Forbes - 2018)
  • Inc. 500 Fastest Growing Private Companies in America (Inc. - 2017, 2018)
  • Crain's Fast 50, Fastest Growing Companies in New York (Crain's - 2017, 2018)
  • Deloitte Technology Fast 500 (Deloitte - 2017, 2018)
  • Forbes Most Promising Companies in America (Forbes - 2015)
  • AdTech Startup of the Year Winner (New York Times - 2015)
  • Startup of the Year Finalist (AdWeek - 2015)

Note:TheFair Labor Standards Act (FLSA)is a federal labor law of general & nationwide application, including Overtime, Minimum Wages, Child Labor Protections, & the Equal Pay Act.This role is a FLSA exempt role.

 
 
 
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