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Vayner Media // social-first digital shop
Media, Full Time    Toronto    Posted: Thursday, September 29, 2022
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***This position will work remotely out of Canada***

VaynerMedia is a contemporary global creative & media agency with an expertise in driving relevance for clients & delivering impactful business results. The independently-owned agency was founded in 2009 & has offices in New York, Los Angeles, London, APAC & LATAM. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards & The Webby Awards. It is part of the VaynerX family of companies.

What Youd Do:

  • Oversee a team of media buyers providing leadership, mentorship, vision & technical expertise.   As well as regularly meeting to get feedback, provide council, discuss problems or successes, etc.
  • Act as the key contact for client & platform partners, operating as a go-to voice & leader.
  • Lead check-ins with key account & media counterparts to ensure projects are moving ahead & are thoughtful, high quality, & exceeding client expectations.
  • Develop & deliver sophisticated media investment strategies to clients, derived from industry insights & QA reporting.
  • Create media plans, assist in presentation material creation, & provide strategic guidance on reporting calls with clients.
  • Collaborate across agency disciplines to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands.
  • Continue to establish internal policies & POVs on agency partnerships, the general digital media landscape, & current client business cases.
  • Provide thought leadership around how the unit of business should be run, in tandem with setting both internal & external expectations as to the realities of daily business execution.
  • Manage up to senior leadership corresponding the most crucial aspects of a client's business, keeping them abreast of any pertinent developments & urgent client needs.
  • Work to proactively bring new/emerging opportunities to clients, pushing the envelope of media excellence.
  • Forge new relationships with clients, & ultimately maintain account/s for the well-being of the immediate team & the larger agency.
  • Work in conjunction with HR to teach, engage, & grow direct reports & provide a positive work environment. 

What Youve Got:

  • A minimum 6+ years of industry experience working in paid social platforms with a proven track record of executing sophisticated, large scale digital media programs that drove tangible business outcomes.
  • A proven track record of large-scale media buying proficiency across paid social channels (ie Facebook, TikTok, Linkedin, Etc)
  • Fluency with analytics, attribution & measurement systems.
  • Ability to lead by example in terms of attention to detail, general work ethic, empathy & internal/external professionalism.
  • You live for todays digital & mobile consumer & is passionate about developing brand-specific strategies & constantly seeks out innovative partners/platforms to identify new opportunities.
  • An individual who demonstrates the ability to navigate a portfolio of brands within a larger conglomerate or business group, gain an understanding of their unique company architectures, to build & strengthen relationships with essential stakeholders
  • A person that is well versed in media who can utilize resources to help guide clients marketing goals in their respective markets (syndicated, proprietary, analyst data)
  • Understand & adopt new techniques & technologies that are relevant for clients media strategies (with a calm & cool demeanor!)
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