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Tripadvisor // enabling travelers to plan & book trips
Marketing, Full Time    New York City    Posted: Monday, July 11, 2022
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About the role:

Were looking for a passionate CRM Copywriter to bring our marketing communications to life. The role will primarily focus on email marketing, but may span into other CRM communication channels, such as notification, or some UX copy. This role is for a minimum of 3-months, with the possibility of extending depending on performance & business needs.

As a CRM Copywriter, you will:

  • Work alongside our Senior Copy Strategist to complete copy requests, primarily coming in from the CRM team. 
  • Communicate regularly with our design & CRM managers to check in on project status & discuss feedback. 
  • Live & breathe the Viator voice, & ensure all copy remains consistent with brand tone of voice & guidelines. 
  • Be deliberate & considerate about the copy you write, ensuring that it not only reads well, but enhances & supports the goal of the project. 


  • 3+ years in CRM copywriting, preferably at a tech company
  • Excellent writing skills
  • Experience working in a global team environment with colleagues across function & timezones
  • Native English (US) speaker 
  • Ability to write for global audiences, with localization & translations in mind
  • UX copywriting experience and/or a love of travel is a plus
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