Traackr is a global technology company with offices in San Francisco, New York, Boston, Paris & London. Our influencer marketing platform enables brands to find, manage & analyze their influencer programs across all major social media channels. Our clients include Samsung, Coca-Cola, Google, Microsoft, L'Oreal, & Riot Games.
We have fostered a culture that empowers our team to spend every ounce of energy towards solving our customers' problems & lifting their businesses through influencer marketing. It's our method that tames the madness. Come join our incredible team!
Traackr is looking for a senior manager for influencer marketing & social strategy to join our growing team. Being an influencer marketing technology, it goes without saying, this role is a keystone of our marketing & company vision. The perfect candidate will be passionate about creating a world-class influencer marketing program from the ground up.
We're looking for someone with intimate & empathetic understanding of how brands can transform their communities & business through influencer marketing, who can bring that experience to Traackr in two ways: first in driving our own influencer strategy & secondly in contributing to the thought leadership that is driving the practice of influencer marketing forward.
You have a track record building communities & long-term influencer relationships that result in authentic content & support business goals. The ideal candidate will have experience in B2B & B2C influencer marketing or can demonstrate a solid understanding of how they would apply their past experience to marketing a technology to large brands.
Marketing to marketers comes with great responsibility. You will have experience conceptualizing & executing memorable campaigns for a savvy audience that is immune to boring tactics.
The perfect candidate has fabulous written communication skills & a knack for delivering insightful messages that add value to our community (customers, prospects, influencers, partners). This role requires blending creativity, influencer relations, content creation & social media skills.
You will be responsible for planning, orchestrating, & measuring programs to raise awareness of & increase advocacy for Traackr among our key audiences in North America & Europe. Reporting to the VP of Marketing, you will ensure our influencer marketing & social strategy support marketing objectives. Traackr is a fast-paced, growing technology company-one day, you will wear your strategy hat, the next day, you will roll up your sleeves & get the work done. To succeed, you will need to exercise your creative, analytical & organizational muscles on the regular.
What You'll Do
Design & execute a multi-tier, multi-industry influencer marketing strategy based on our business objectives.
Manage & contribute to content creation by sharing your experience & by partnering with Traackr employees & our influencer community.
Develop & run Traackr's social media strategy across LinkedIn, Instagram, Twitter, etc.
Work closely with our Regional Marketing Coordinator to ensure our programs reach our audiences in North America & Europe.
Facilitate an employee advocacy program, matching members of the Traackr team with influencers & helping our team raise awareness of their own personal brands.
Conduct ongoing influencer discover & vetting, establish a measurement framework & maintain our influencer relationship management database leveraging Traackr's platform
In close collaboration with our event manager, plan roadshow style events that appeal to senior marketers.
Work cross-functionally with other areas of marketing (events, content, PR, demand generation, design), to foster alignment & amplify the impact of your work.