Iora Primary Care is a doctor's office specifically designed for adults on Medicare, with offices across the country. As Iora continues to grow, the Marketing Manager will support across the marketing team on growth initiatives, including channel sales support, project management & strategy on key initiatives, & general support on marketing lead generation activities.
The Senior Marketing Manager is a key member of the marketing & growth team team & will report directly to the Senior Director of Marketing.
This opportunity is open to anyone who resides in/near one of the following cities/states: Boston, MA, Charlotte, NC, Winston-Salem, NC, Atlanta, GA, Houston, TX, Denver, CO, Phoenix, AZ, Tucson, AZ, Denver, CO & Seattle, WA.
The team is currently working remotely with the expectation that they will return to the office (or our practices) in the future.
Specific Responsibilities & Expectations
This is a great opportunity for someone with excellent project management skills & a broad marketing background who would like to play a key role in a high growth, innovative health care company.
Specific responsibilities will include:
- Act as the point of contact for the B2B channel sales team & assist in creating & executing strategic plans to reach goals
- Develop deep knowledge & provide strategic input across multiple B2B areas including insurance brokers & agents, provider offices, & health system networks
- Create & manage marketing materials for the sales team including collateral, emails, direct mail, presentations, content, & videos, working with freelance designers as needed, ensuring brand & voice standards
- Provide input & support on overall marketing lead generation plan to hit patient enrollment goals & build brand awareness
- Create actionable & compelling content to drive lead generation
- Manage projects within the marketing team, communicating key dates, deadlines, & objectives & work with key stakeholders as needed
- Work with local teams across the organization to execute key growth initiatives & contribute on an as-needed basis to other areas of marketing
- Manage & track against key performance indicators
- Bachelor's Degree required
- 7-10 years of marketing experience required
- B2C & B2B marketing experience preferred
- Strong analytical & project management skills required
- Experience & success with lead generation & marketing within the healthcare industry a plus
- Experience with marketing software like email marketing, marketing automation, & CRMs a plus
- Excellent writing & communication skills along with a strong design aesthetic
- Strong attention to detail & ability to execute on multiple priorities in a fast-paced environment.
- Creative thinker, problem solver, & flexible attitude
- Self starter
- Team player who is driven by our mission to restore humanity to healthcare