Senior Manager, GTM Strategy

We are looking for a Senior Manager, GTM Strategy to support marketing innovation for one of our meal kit brands. The Sr Manager will pull together consumer insights from disparate sources to inform our physical product development & marketing messaging. They will develop Go-to-Market strategy for product launches & other brand initiatives to drive new customer acquisition & former customer reactivation. They will collaborate closely with Marketing & Physical Product teams to take GTM projects from planning to execution to performance evaluation. This role will report to the Marketing General Manager. 

Our ideal candidate is an ambitious, innovative marketer experienced in leveraging consumer insights & test & learn processes to successfully launch new product offerings & drive growth. The candidate is a strong communicator who is able to work across cross-functional stakeholders at multiple levels, but is also able to execute independently with limited guidance when required. 

You will

• Be the voice of the customer by bringing together consumer insights from multiple teams & conducting additional research as needed to inform GTM strategy.
• Develop & own the Go-to-Market strategy (including product positioning & marketing strategy) for new & existing products, with the goal of driving new customer acquisition & former customer reactivation.
• Serve as the link between the Product & Marketing teams, aligning expectations & setting performance goals/KPIs.
• Develop & align online & offline marketing campaigns in collaboration with channel owners & the broader growth marketing team.
• Project manage GTM campaigns from concept to completion.
• Bring together cross-functional performance data to analyze each product launch & GTM campaign & derive insights for future launches & campaigns.

You are

• Collaborative: you have a track record of working with cross-functional teams & cultivating collaborative partnerships at all levels & departments of an organization.
• Entrepreneurial: you have the vision, passion, & imagination; you are not afraid to ask, what if & constantly challenge the status quo.
• Creative problem solver: You think outside the box, turning challenges into opportunities & inspiring others to do the same.
• Analytical: data is your friend; you're able to translate numbers into action & pave the way for efficiency.
• Strategic: you recognize & resolve situations that are ambiguous or challenging & use logic to identify alternatives, evaluate, & present approaches to solving complex problems while thinking in terms of contingency plans.
• Versatile: you roll with the punches & dont get overwhelmed easily; you enjoy grinding away at issues & have a knack for delivering results in constantly changing environments.
• Customer-focused: slightly obsessive-compulsive when it comes to satisfying customer needs & improving the customer experience.

At a minimum, you have

• 5-7 years of experience in a growth or product marketing role.
• Experience developing innovative strategies to drive growth through product marketing.
• Comfort with setting appropriate KPIs, collecting & analyzing cross-functional performance data, & using insights to drive action.
• Experience conducting scrappy qualitative & quantitative consumer research & turning insights into product ideas & marketing campaigns.
• Experience with a variety of marketing channels.
• Experience collaborating with & influencing cross-functional teams across different offices.
• Strong project management skillset.
• Strong communication & presentation skills.
• Willingness to travel (up to 25% of the time).
• BA/BS degree

Youll get

• Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role.
• Generous PTO & parental leave of up to 16 weeks.
• Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment.
• Tuition reimbursement for continuing education.
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_). 
• Access to 6 different Employee Resource Groups (ERGs) including those for minorities, women, veterans, parents, & LGBTQ+.
• Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is growing exponentially year over year.

*This role is equity eligible*