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Tanium // endpoint security & systems management
 
Marketing, Full Time    Philadelphia    Posted: Thursday, April 08, 2021
 
   
 
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JOB DETAILS
 

The Basics:

The Marketing Automation Manager will oversee strategic development & day-to-day execution of marketing automation activities. This position will be a key contributor on the marketing operations team & will work closely with our campaigns & program activation teams to conceptualize & configure marketing programs within Marketo. Other responsibilities include overseeing our marketing automation request intake process & standardizing repeatable tasks with supporting offshore Marketo specialists. 

What youll do:

  • Think strategically with an iterative improvement mindset while maintaining agility to handle ongoing custom Marketo requests
  • Manage our offshore Marketo specialists & professional services consultant.
  • Responsible for daily program creation & implementation, program builds, user enablement & operational efficiency
  • Ensure standards are applied to marketing automation processes with a focus on quality output
  • Implement best in class marketing intelligence best practices; segment & leverage the marketing database for greater campaign efficiency, contact outreach, engagement & effectiveness within target accounts
  • Manage & execute effective lead nurturing programs using Marketo & industry best practices.
  • Assist in managing lead lifecycle by optimizing lead scoring & qualification.
  • Provide guidance & recommendation on Marketo integrations
  • Support data ingestion & outputs for all programs/campaigns
  • Assist with program conceptualization, program execution, & success measurement.
  • Translate marketing use cases into process solutions & relate to business processes, people & technology
  • Establish, maintain & optimize scalable marketing automation processes that use best practices for campaign management 
  • Play an integral role in supporting the globalization of campaigns

Were looking for someone with:

Education:

  • Bachelors Degree or equivalent industry experience required

Experience:

  • 5+ years of marketing automation experience with at least 2 years of Marketo experience 
  • Marketo Certified Expert & Marketo Certified Solutions Architect highly preferred
  • Agency or consultancy experience preferred
  • Ability to manage multiple projects in a fast-paced, global environment with great attention to detail
  • Strong marketing automation experience

Other:

  • Salesforce knowledge of objects, data mapping, workflows, Apex class & triggers
  • Experience with campaign attribution & developing UTM parameters 
  • Understanding of SiriusDecisionss Demand Waterfall & funnel metrics
  • Apply critical thinking (a data & process decision approach)
  • Recognize, reinforce & respect the reporting hierarchy & team culture   
  • Thrive in an ambiguous, high pressure and/or fluid business environment
  • Experience with methodically translating problems into solutions
  • Analytical & problem-solving skills - Be Data Driven!

About Tanium:

At Tanium, we offer a proven platform for endpoint visibility & control that transforms how the world's largest & most sophisticated organizations manage & secure their computing devices with unparalleled speed & agility. Theres a reason why more than half of the Fortune 100, top retailers & financial institutions, & four branches of the US Armed Forces rely on Tanium.

Our unstoppable spirit, drive to do the right thing, & win as a team attitude has earned us the rank of 7th on the Forbes list of Top 100 Private Companies in Cloud Computing for 2019 & 10th on FORTUNEs list of the 100 Best Medium Workplaces.

At Tanium, we take care of our employees & their communities with things like 5 days of volunteer time off.

 
 
 
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