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Vayner Media // social-first digital shop
Media, Full Time    New York City    Posted: Thursday, September 24, 2020
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What You'd Do:

  • Lead team, in partnership with the Associate Director of Buying, to help set strategies, define tactical game plans, & develop media plans across media channels
  • Develop & deliver senior-level media strategy to clients across all levels that are derived from industry insights & expertise developing necessary cadence of plan recommendations & performance recaps
  • Provide assessment of client's current media proficiencies & areas for improvement
  • Consistently work to maintain the success of campaigns: update working presentations, media strategy, plan summaries, exec summaries, etc.
  • Manage client expectations ensuring clear communication across updates, timelines, recommending adjustments, creating decks, etc.
  • Own the process of defining media objective & strategy for periodic quarterly & annual planning
  • Serve as a day to day leader for the Media team as well as being a subject matter expert for internal & external clients
  • Looks for innovative & breakthrough ideas, approaches, solutions, & opportunities to expand existing & new business clients
  • Oversee budget management driving fiscal responsibility across team
  • Foster strong collaboration with internal teams that include Insights & Strategy, Creative, Media Investment/Buying, & Analytics from brief to execution to keep projects moving forward
  • Plans, directs, supervises, & coordinates tasks to delegates & handles all personnel requirements for immediate staff including training & development
  • Responsible for the growth & performance of analysts, senior analysts, & managers, providing frequent & actionable feedback on their work product

What You've Got:

  • 6+ years of industry related experience in a media planning agency role, with emphasis on digital or integrated planning & campaign management.
  • Strategic understanding of traditional, digital, & social-specific media planning & buying, along with the proper metrics of success & measurement opportunities
  • Experience with the executional side of media buying across several platforms in all or a majority of the following:
    • ECommerce & Eco System
    • Affiliate
    • Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn
    • Programmatic Display
    • Google: GDN, YouTube
    • Search
  • Fluency  with various paid media & measurement opportunities across social, digital, & broader marketing mix including but not limited to: 
    • Neustar/Visual
    • Blue Core
    • Salesforce
    • Nielsen/Millward Brown/Oracle
    • MOAT/IAS/DoubleVerify
    • Adobe / Omniture
    • GA360
  • Google Suite & strong Excel skills across formulas, pivot tables, & data visualization tools
  • A proven understanding & expertise in brand strategy, as well as the social/digital space & how it integrates with the wider marketing mix for Fortune 500 size brands
  • Working knowledge of insertion order buying & manually building, tracking, & managing IOs
  • Complete knowledge of all aspects of Digital Media, Search, SEO, SMM, Mobile, etc.
  • Experience leading & managing growing teams
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