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Peloton // connected indoor fitness cycles
Marketing, Full Time    New York City    Posted: Thursday, September 16, 2021
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The Senior Manager, Social & Editorial, will lead Pelotons social media campaigns across all earned social media, including Facebook (brand page, instructor pages, showroom pages), Instagram, Spotify, YouTube, LinkedIn, Twitter, as well as lead content strategy & editorial production for The Output, Pelotons editorial site. The role requires a creative leader that has run a world-class social media team & who can build & deliver a winning social & editorial strategy.


  • Serve as a senior strategist & gatekeeper of the Peloton brand on social media, driving the approach & allocating team resources to optimize across all social channels
  • Work with across the marketing & creative teams to develop compelling assets (photo, graphic, video, etc.) for key campaigns across each social platform
  • Ensure that our voice is present in other relevant social platforms/channels not owned by Peloton
  • Work with our instructors to bring their own brands to life in social media
  • Collaborate with fellow leaders across Sales & Marketing to ensure clear & consistent messaging for new products, promotions, channels, features, etc.
  • Anticipate & initiate reporting & analysis & deliver results & feedback to cross-functional partners
  • Develop & own processes & reporting to the broader organization to ensure that the voice of the Member on social is shared with & acted upon by key partner functions including Product, Software, Quality, Logistics, & Content
  • Provide mentorship & leadership to social media team members & hire & manage interns.
  • Act as a key owner of the business KPIs, proactively crafting strategies & executing initiatives sought at driving growth & performance.
  • Support social media director in developing social media strategy plans & team goals.


  • Proven experience developing & executing compelling social strategies at a distinctive global consumer brand
  • Passion for social media, including keeping up on new trends & industry standards
  • Consistent track record to build, run, & develop a team with multifaceted strengths
  • Analytic expertise & experience making dispassionate, empirical decisions
  • Robust project management skills, including the ability to multi-task effectively
  • Demonstrated success in developing cross-functional relationships to drive tangible results
  • Self-awareness to feedback from all levels of the organization
  • Outstanding integrity & ethical standards


Peloton uses technology + design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. We have reinvented the fitness industry by developing a first-of-its-kind subscription platform. Seamlessly combining hardware, software, & streaming technology, we create digital fitness & wellness content & products that Members love. In 2020 Peloton committed to becoming an antiracist organization with the launch of the Peloton Pledge. Learn more, here.

Together We Go Far means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. In order to be the best version of Peloton, we are deeply committed to building a diverse workforce & inclusive culture where all of our team members can be the best version of themselves. This work has no endpoint; it is the constant work of running an organization that strives to reach its full potential. As a first step in our commitment, we announced the Peloton Pledge to invest $100 million over the next four years to fight racial injustice & inequity in our world, & to promote health & wellbeing for all, from the inside out.
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