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Critical Mass // digital experience design agency
Cupertino    Posted: Thursday, March 25, 2021
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The Content Strategist works closely with all project teams to achieve client business goals by maximizing the commercial impact of content. The strategist plays an integral role in the development of client Web sites, applications & campaigns by determining the content need for projects & working closely with the client to ensure necessary content is sourced or generated. A professional communicator capable of grasping communication challenges & devising editorial solutions, the strategist has a well-rounded knowledge of the web, as well as thorough familiarity with leading trends in UX, usability, search engine optimization & content marketing. As a usability expert, the strategist will be deeply involved in the content development & distribution process from outset to completion. 

You Will: 

  • Building strategies for developing, implementing & managing compelling & well-organized content based on a thorough understanding of business objectives, user needs & industry best practices
  • Analyzing & assessing clients digital content
  • Developing distribution plans for positioning content across multiple channels to drive desired business results
  • Drafting content publication & migration workflows
  • Creating, re-purposing & writing Web site content
  • Producing all content strategy deliverables including content audits, gap analyses, taxonomies, metadata frameworks, style guides & page tables
  • Producing content classification & tagging systems
  • Collaborating with Creative Team members to determine the conceptual & copy direction of online initiatives, including setting guidelines for the editorial tone, style, & voice of all content
  • Collaborating on site navigation & content organization
  • Working with client to enhance, edit & reformat legacy & newly created content
  • Developing & sharing expertise on client products & services
  • Collaborating on content & site navigation labels
  • Interacting with project teams to understand business objectives & audience demographics
  • Developing content indexes & mapping documentation for the new site
  • Articulating the value of content strategy to existing & new clients

You Have:

  • Demonstrated ability to lead content strategy across the entire web development process
  • A degree or diploma in library science, journalism, communications, English or a related field
  • Background in researching, UX, writing & usability
  • Minimum 4 years of Marketing/Communications experience in a Web-focused company or agency
  • Detail orientated & attentive proof reader
  • Ability to multitask & meet tight deadlines
  • Understanding of content management systems & strategies 
  • Ability to clearly & concisely communicate complex or demanding subject matter, either verbally or in written form
  • Ability to work both independently & contribute as part of a production team
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