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Via is using technology to transform transportation around the world. From changing a single persons daily commute to reducing humanitys collective environmental footprint weve got huge goals.
As a Copywriting Associate at Via, you will play a key role in bringing our voice & brand story to life among the people who make us tick our riders & Driver Partners. You will have the opportunity to collaborate with teammates across the marketing organization & the company at-large to build compelling campaigns that support our growth efforts. The work you do will have an immediate & positive impact on the stories we tell & the services we operate, illuminating the value we bring to communities worldwide & helping to solidify Via's place as the worldwide leader in TransitTech.
What You'll Do:
- Embody the Via voice & come up with creative new ways to bring it to life.
- Write copy for email & in-app communications as well as marketing collateral for riders & Driver Partners in the markets we are active in across the globe. This primarily includes developing marketing copy ahead of new service launches & creating engagement campaigns to meet the growth needs of these services.
- Learn the ropes of our various Content Management System (CMS) tools & become our in-house expert in building, scheduling, & sending campaigns.
- Support other members of the Marketing team with content needs, including case studies, blog posts, & partner-facing collateral.
- Help us think outside the box are there communications channels we havent thought of? Are there ways we could be saying certain things in a more interesting way?
- Serve as a key member of our social team, creating thoughtful content for LinkedIn, Twitter, & other social channels.
Who You Are:
- 2+ years of writing experience (either longform or short form), either from a previous job, school paper, or the like. Unique writing experiences such as a personal blog, published works, etc. are a plus.
- Able to quickly gain an understanding of Vias product & audience personas in order to embody the Via voice & run with it. Deliver impactful messaging to the right person at the right time using the right channel.
- Familiar with modern CMS & email marketing platforms, & just as enthusiastic working with the technical tools to deliver your message as you are writing it.
- Comfortable working under tight or ever-evolving deadlines & capable of iterating quickly.
- Eager to receive edits & feedback.
- Easygoing & a natural team player.
- Flexible & adaptable to changing working conditions, whether remotely or on a hybrid in-person schedule at our NYC headquarters.
Compensation & Benefits:
- Final salary will be determined by the candidates experience, knowledge, & skills. Salary reflected does not include equity or variable pay, where applicable
- Salary Range: $65,000 - $85,000 per year
Were Via, & we build technology that changes the way the world moves. We pioneered the TransitTech category to ensure that the future of transportation is shared, dynamic public mobility the kind that reduces carbon emissions across congested cities, minimizes reliance on private cars, & provides everyone with accessible, efficient, & affordable ways of getting around.
We created the first end-to-end TransitTech solution for cities & transit agencies, offering world-class software, service design, & operational expertise to fundamentally improve the way the world moves.
Via was founded with the guiding principle that we go further when we go together. We are dedicated to building a diverse, inclusive & authentic workplace. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. All backgrounds, identities, & voices are welcomed & celebrated at Via.
Ready to join the ride?
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