Away is seeking an experienced Senior Manager, Content to lead all influencer marketing initiatives at Away. This role oversees our end-to-end go to market strategy associated with influencer outreach & relationship building that is designed to drive awareness, conversion, & loyalty with our customers while staying true to the Away brand. An ideal candidate understands the power of influence & the channels that amplify it, embraces data to unlock creativity, is eager to use cultural trends to inform strategy, & enjoys partnering cross functionally to bring content to life. The role reports to the Brand Director & is based in our SoHo, New York Headquarters.
As a company that values inclusion, Away seeks individuals of all backgrounds & experiences to apply for this position.
What You'll Do:
- Champion the importance of influencer marketing as a critical driver of global brand awareness & sales & as a creative engine.
- Drive brand affinity, awareness, & traffic through influencer partnerships & our in-house Ambassador program.
- Inform influencer content strategy across always on, brand campaign & international initiatives.
- Act as the key point of contact for all cross-functional teams so that they have influencer content to incorporate into their channel executions.
- Leverage data & insights to evaluate relationships & opportunities for growth.
- Manage & coach a team of 5+ people to ensure they feel supported as they execute on our content strategy.
- Push forward our key performance metric agenda, analyzing results against benchmarks & proposing recommendations to optimize our current strategies as we scale the business.
- Stay on top of culturally-relevant brands to inform how we bring to life best in class influencer marketing.
Who You Are:
- Have 5-8 years of relevant working experience; prior ownership of influencer marketing either on the brand or agency side preferred.
- Customer obsessedyou understand our customers & how to connect with them through the lens of an external source.
- Can identify the right mix of partners who drive scale & develop content that is brand elevating.
- Deep understanding of how content syncs up within the broader 360 marketing plan.
- Data-driven- Leverage data to draw conclusions & continuously optimize.
- A leader who has managed 5+ peoplesomeone who people want to learn from, work with, & are inspired by.
- Has a pulse on culture & interesting external content executions.
- Hard working with a "no task is too small" attitude.
- Enjoy working in a fast-paced & ever-changing environment.
- Passionate about travel (but thats a given!).
Youll love working at Away because:
- We travel. We encourage you to take time to recharge outside of the office. Youll have generous PTO to explore new places & access to Away products to ensure your travels are seamless. And once youre here for three years, youll earn a sabbatical & a bonus to take a well-deserved trip.
- Were not just employees. Were people. We offer insurance coverage (health, vision, & dental), tax savings plans for retirement, dependent care, commuter benefits, reimbursements to incentivize you to work out, generous & inclusive parental leave, & a kitchen stocked with organic snacks & coffee.
- Well invest in your career. Our companys growing quickly, & well give you the opportunity to do the same. Youll have access to a number of professional development opportunities so that you can keep up with the companys evolving needs.
- Were creating an environment where everyone can thrive. Our customers are global & diverse, so were building a team that is, too. Through initiatives like our employee resource groups, our new office in downtown Manhattan, & more, were building the cultural foundation that gives people the emotional & physical space to bring their best selves to work.
- We offer competitive compensation packages. We deeply value the talent our team brings to the table, & believe that fair & equitable total compensation packages are part of our commitment to everyone who works here.
- And so much more! You can bring your dog to work. Well give you money every month to grab coffee with coworkers. We have weekly team breakfasts & regular happy hours. We organize ways to give back to our local communities.
Away (www.awaytravel.com) is a global lifestyle brand creating thoughtful products designed to make travel more seamless. Since our launch in February 2016, we have sold more than a million travel products, grown from a team of four to over 250, expanded shipping to almost 40 countries, opened seven stores across two countries, & launched several new products & experiences that are inspiring more people to travel the world. And we know thats just the beginning!
We have been named one of Fast Companys Worlds Most Innovative Companies for the second consecutive year, one of TIMEs 50 Most Genius Companies, one of LinkedIns Top Startups, & a Forbes Next Billion Dollar Start-Up.
Were building the #1 travel brand in the world -- come join us on this incredible adventure!