Chartbeat, the content intelligence platform for publishers, believes that todays content creators need mission-critical insights in real time & across desktop, social & mobile platformsto turn visitors into audience. Thats why our software goes beyond clicks & pageviews so content creators can understand what, within their content, is keeping people engaged. Partnering with over 60,000 media brands across 60+ countries, Chartbeats software & front-line tools help the worlds leading media companies understand, measure, & monetize the attention earned by their content.
Product Marketing at Chartbeat is the voice of the product in the market, & the voice of the market in the product. Our team bridges marketing, product, & sales we make sure each of those teams understands our customers, what they value, & why. The Product Marketing Manager is the engine of the team they help move our strategy forward by scoping & executing it. In practical terms, this means youll be working on the execution of the launch & post-launch campaigns for our new products & features, & training our frontline teams to talk about them effectively. Youll also work with our Content team to produce enablement materials for our sales & customer-success teams to use or leverage in market.
Working cross-functionally, scope & execute digital marketing & communications campaigns that increase user engagement & customer affinity, & help our internal teams meet their goals.
Develop internal activities around launches that effectively train teams on message & value.
Regularly report on & analyze the results of product marketing campaigns to inform strategy & direction.
In collaboration with Content Manager, coordinate the creative development/production of assets & communications for sales & support teams to use or leverage in market.
Collect & publicize customer proof points, including product reviews, testimonials, case studies, & others.
Assist the Director of Product Marketing on special projects, including those to improve the effectiveness of the Marketing Department as a whole.
2+ years experience in B2B product management, marketing, or consumer research.
Excellent cross-functional communicator & project manager
Knack for managing multiple projects simultaneously
Ability to manage expectations, opinions, & feedback from diverse stakeholders
Snappy writing & presentation skills, with a gift for distilling technical specs into simple but compelling copy
Working knowledge of SaaS product development & UX design principles
Top-notch Excel skills
Experience with product & user analytics
Bachelor's degree required