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BuzzFeed // news & entertainment content
New York    Posted: Monday, July 11, 2022
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About BuzzFeed

BuzzFeed (Ticker: BZFD) is home to the best of the internet. Across food, news, pop culture & commerce, our brands drive conversation & inspire what audiences watch, read, buy, & obsess over next. Born on the internet in 2006, BuzzFeed is committed to making it better: providing trusted, quality, brand-safe news & entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, & creative; & inspiring our audience to live better lives. We'll continue to recruit the best founders & creators to join us in this mission, with more additions like Complex Networks & HuffPost to come.

The Role

BuzzFeed, the media company for the social age, is hiring a Director, Ad Effectiveness whose focus will be on the strategy, management, execution & analysis of advertising effectiveness studies across our distributed network & across devices. 

Reporting to the Senior Director of Insights & Data, this role requires leadership & business acumen with strategic & tactical skill sets. The Director will have an eye for numbers, intellectual curiosity, proficiency at problem solving, & a strong command of digital & social media. The candidate must have a proven track record in data-rich analyses & have the ability to convert data into actionable insights & recommendations for our clients.

You Will

  • Lead & grow two team members by setting service strategy, developing work relationships & research knowledge base & supporting them with the research project cycle & key client correspondences. 
  • Architect & execute thought leadership studies to proactively drive top-down marketing & positioning of BuzzFeed, Incs latest ad products & 1st party data strategy.
  • Direct department budget & research investments to make sure we have the best in-market capabilities that showcase our brand advantages, while being strategic with spend.
  • Manage all parts of the research project cycle: design research questionnaires; support, document & manage client based projects; collaborate with internal operations on the implementation & management of research programs, including quality assurance; interpret data, write reports, & make actionable recommendations; present findings to account teams & potentially to clients. Focus on growing international business.
  • Work cross-department to match appropriate research with clients, understand the best way to showcase results & distribute knowledge, & develop expertise across client verticals & how that insight ties back to the business. This includes handling client-facing interactions that involve deep education sessions & recaps.
  • Work on ad hoc initiatives as needed.

You Have

  • A strong understanding of methodology, data & systems from a broad range of research providers, including emerging tools & methods
  • Successful history leading research team members
  • Expertise in online research, campaign effectiveness, online recruitment, audience measurement, & market research is a must. Prior experience working with vendors such as Kantar Millward Brown, Prodege, DISQO, Dynata, MetrixLab, Brand Metrics, Placed, Nielsen DBE (Vizu), etc.
  • Ability to work with partners such as Facebook & Snapchat on customized research
  • Experience developing surveys based on specific objectives & in analyzing raw data through the output of survey tools
  • Ability to take the data beyond the facts to what it means & why we should care
  • Ability to analyze & translate data-based findings into clear, relevant insights & express those insights with passion & brevity, both visually & verbally
  • Advanced knowledge of Excel a must. Intermediate PowerPoint or Keynote skills
  • Proven ability to design, manage & prioritize multiple projects in a fast-paced environment
  • Knowledge of native advertising & current trend in the digital marketplace 
  • Business acumen in identifying research opportunities & scaling services.
  • 10+ years of experience in research & data analysis
  • Degree in Marketing Research or equivalent experience in statistics, marketing or psychology

Life at BuzzFeed

We celebrate inclusion & are committed to equal opportunity employment. We are  proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, & will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.

You can expect:

  • A supportive, inclusive atmosphere on a team that values your contributions
  • Opportunities for personal & professional growth through work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, & more
  • An attractive & equitable compensation package, including salary & stock options.
  • A generous benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, gym & wellness discounts, & much more.

We want all employees to feel safe & comfortable when they engage in any in-person meetings, when visiting the office, or when working from an offsite production or meeting location. As part of this commitment to health & safety, BuzzFeed requires COVID-19 vaccines for current U.S. employees, including all newly hired employees. Requests for accommodation per applicable law for health and/or religious reasons will be considered. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

Note: BuzzFeed offers remote/flexible work (unless specified to be required to be in-person) & open to hiring remote candidates who are residents in the following states: CA, CO, CT, DC, DE, FL, GA, HI, IL, KY, MA, MD, ME, MI, MN, MS, MT, NC, NH, NJ, NM, NY, OH, OR, PA, TX, VA, WA, & WV. For non sales roles, we can also hire in AK, AR, AZ, ID, KS, MO, ND, SC, & VT.

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