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Datalot // pay-per-call advertising
Marketing, Full Time    Brooklyn, NY    Posted: Friday, August 07, 2020
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Datalot is building some of the most innovative online advertising technology for the insurance industry. We are currently looking for a Social Media Buyer to join our Dumbo Brooklyn (NY) team.

You will play a key part in building, executing, & optimizing Facebook/other paid social media buys programmatically within social buying platforms. We are looking for a self-starter with a strong background in large scale consumer acquisition & media buying analysis, ideally in the lead generation space. This role will be responsible for establishing & scaling an overall direct-response social media program; owning the paid social media buys as well as the social innovation strategy.

If you are excited to work for a fast-growing industry leader with a lot of career growth opportunities, join us!

Given the current state of the COVID-19, this role will start off as a work-from-home position & then transition to work in-office.

What you will be working on

  • Strategize, execute & manage a variety of client Facebook ad campaigns from conception to creative to execution to analysis.

  • Continuously measure & optimize campaign performance while also establishing benchmarks & recommending future tests

  • Develop marketing strategies & create a clear roadmap to support & achieve the client's business objectives

  • Generate weekly reports for clients & be able to speak to the why behind each marketing decision & campaign results

  • Devise & evaluate methods for collecting data, such as surveys, questionnaires & options polls

What we're looking for

  • 2-3 years of experience in social media buying

  • Experience in buying cross-platform paid advertising (Facebook. Pinterest, Snapchat, LinkedIn, etc.)

  • Experience buying direct-response social campaigns

  • Experience in insurance, real estate, health & other financial related verticals

  • A critical eye for detail & love for data analysis is a must

  • Bonus points: Lead generation, Google search expertise

Why Datalot

  • Generous paid time off - 15 days your first year (which bumps to 20 days after 3 years, & 25 days after 5 years) on top of paid holidays & sick days

  • We've got you covered - Datalot pays for 100% of your medical coverage for the Core Medical Plan for both you & your family; plus a range of other benefits -- dental, vision, & life insurance; short-term & long-term disability; commuter benefits; & 401k with company match

  • A great family-friendly work environment

  • Fun office culture & team activities

  • Weekly catered lunches, monthly breakfasts, & a well-stocked kitchen

About Us

Datalot is building some of the most innovative online advertising technology for the insurance industry. As it turns out, it's also fun, exciting & rewarding! We work with an insane amount of real-time data, & we see the performance & results of our platform almost immediately - all day, every day.

Founded in 2009, & funded by some of the most respected investors in technology development, our applications & services are relied upon by thousands of clients from small businesses to Fortune 100 companies. With a team of 100+ employees, we have offices in Brooklyn, NY (DUMBO); Denver, CO; & South Florida.

Datalot is an equal opportunity employer who values diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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