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Dashlane // digital identity management
Marketing, Full Time    New York, New York    Posted: Friday, March 13, 2020
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Dashlaneis looking for a Senior Manager, CRMto join itsGrowth Operationteam. Working closely with senior leadership, you willoverseeDashlanesB2B & B2C CRMprogramsandlead initiativesacross email & pushnotifications.

You will driveB2Crecurring revenue by increasing renewal rates, converting free users to premium, & winning back dormant accounts.Youll also collaborate with our sales & data teams to bring a new level of sophistication to our B2B engagement programs, helping to close deals,driveseat adoption, andretain customers.

At Dashlane you will:

  • Oversee & provide feedbackto associate managersduring strategy, implementation, & testing ofmulti-channel nurture campaigns.
  • Optimize for engagement & down-funnel conversion
  • Operationalize tactics to maximize lift out of seasonal trends andcultural flashpoints
  • Partner withAcquisition, Brand, Product, Engineering, Legal, Finance, Ecommerce, & Sales(basically everyone)todevelop holistic journeys that drive email capture andrecurringrevenue
  • Coordinateand optimizecampaigns across multiple channelsbased on audience segment & funnel stage
  • Proven experience increasing revenue & improving retention through lifecycle channels such as email, in-app notification, & push notification


  • 7+ years lifecycle/CRM experiencein a SaaS, ecommerce, or recurring revenue environment
  • 2+ years of experience managing a team of full-time direct reports

Were Also Looking For:

  • Proficiency with project management systems such as Agile, Scrum, & Kanban
  • Natural ability to bring external teams together to work more efficiently
  • Mustexhibit competencyin engineering & development language & workflows
  • Proven experience working inBraze,Sendgrid,Marketo,or other marketing automation platforms
  • Experiencewithcoding in HTMLandCSS
  • Proven experiencederiving insights fromemail & sales data & trend analyses
  • Analytical mindset andstrongattention to detail
  • Excellent project management skills with strong attention to detail
  • Comfort operating independently in a fast-paced environment; must be adaptable & willing to take on additional responsibilities as necessary
  • Experience at businesses with B2B & B2C functions

Diversity at Dashlane:

A true international company, founded in Paris & currently split between Paris, New York, & Lisbon, we thrive off diverse perspectives. We recognize that diversity has different aspects: gender, sexual orientation, ability, ethnic origin, social background, age, lifestyle, & more. We're committed to hiring people that create a diverse community & foster a culture where everyone is heard & feels a sense of belonging.

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