Addepar is seeking a Product Marketing Manager who is passionate about building go-to-market strategies in an exciting market. You'll develop a keen understanding of our amazing customers, our industry & use this knowledge to prioritize & drive the right go-to-market efforts. You will craft the messaging & positioning to further accelerate our growth & design marketing tactics that drive demand & enable customer facing teams.
An ability to grasp & translate technical capabilities into benefits customer can digest is critical, as well as an ability to think strategically about Addepar product & services positioning. Reporting directly to the Sr. Director of Product Marketing, you'll become an expert in the market, the buyers, the product, & how it modernizes Wealth Management & help transfer that knowledge our customer facing teams. You will also lead strategic efforts including gaining a better understanding of the customer as well as our current (and future) competitors, driving new product launches & supporting go-to-market efforts. You will work closely with the product management team to develop & communicate our core product strategy & work with partners to enhance our platform offerings.