Events  Deals  Jobs 
    Sign in  
 
 
Purpose // strategy consultancy, creative agency & incubator
 
Marketing, Full Time    New York/London    Posted: Monday, May 30, 2022
 
   
 
Apply To Job
 
 
JOB DETAILS
 

ABOUT PURPOSE

Purpose builds & supports movements to advance the fight for an open, just, & habitable world. We use public mobilization & storytelling to help leading organizations, activists, businesses, & philanthropies engaged in this fight, & we create campaigning labs & new initiatives that can shift policies & change public narratives when it matters most.

To do this, Purpose brings together world-class talent from the world of creatives, content development, storytelling, campaigning, grassroots organizing, & political strategy to build new creative campaigning models.

Guided by smart strategy & powered by participation, our work reframes issues, engages new audiences, shifts public discourse, & ultimately drives targeted action & creates lasting impact. Join the team that made all this work!

ABOUT THE ROLE

Are you looking to make a difference by building the brand of one of the largest social impact organizations in the world?

Were looking for a seasoned marketing & PR professional who is passionate about social impact to help grow the Purpose brand in the world & create more impact through our work. You will continue to build the Purpose teams reputation as innovators & thought leaders across the spaces of public health, civil rights, climate, racial equity, education, misinformation, impact measurement, brand purpose, & design. 

This person should have a keen understanding of the social impact space to help build Purposes profile & brand among nonprofit, corporate, government, & philanthropic partners. This work will contribute to how Purpose is positioned in the marketplace as a leading social impact consultancy, design firm, & campaigning innovation hub. This person will work across geographies with all of Purposes global offices & stakeholders. 

This role will work closely with the Associate Director of Marketing & Communications as well as the Partnerships team & Global Senior leadership team to build & execute on Purposes press strategy, social media content strategy, conference strategy, paid media strategy, thought leadership strategy, & more. The ultimate aim of this role is to raise the profile of Purposes brand, Purposes leaders, & to help Purpose reach its business & impact goals. 

This role is a full-time role at the manager tier with a salary range of $75,000-$85,000, commensurate with experience. This role reports to the Associate Director of Marketing & Communications.  

We're open to candidates based in NY or elsewhere in the US, willing to work on Eastern Time, as well as those based in the UK. 

RESPONSIBILITIES

  • Build an overall marketing strategy for Purpose
  • Build & execute against Purposes global content calendar
    • Regularly curate content for social media that aligns with marketing strategy & reaches key audiences
    • Curate & write blog posts for Purposes blog
    • Identify press moments relevant to the social issues Purpose works on (for example, public health, civil rights, climate, racial equity, education, misinformation) & liaise with the team to generate thought leadership in those moments 
    • Curate, write & send Purposes external newsletter
    • Identify & manage thought leadership opportunities including op-eds (including writing), podcasts, speaking opportunities, & more
  • Create & execute a conference strategy
    • Pitch & secure conferences & speaking engagements for Purpose leadership in key issue areas & social impact spaces
  • Create & execute a paid media strategy for Purpose
    • including Google Ads, LinkedIn & Instagram ads, & more
  • Create & execute against an awards strategy for Purpose
    •  including entering awards, leveraging wins, & networking
  • Coordinate public & media relations activities across geographies
    •  Liaise with external vendors to promote the Purpose brand, including securing quality news coverage & speaking engagements, developing strategic materials & managing relationships with journalists, partners, vendors, & other stakeholders.
  • Create content, press releases, op-eds, think-pieces, talking points & anything else to be published across media platforms
  • Work with office managers to plan events & panels that will position Purpose as a leader in the market 
  • Monitor issue-related events & identify opportunities for strong media activities
  • Report internally on KPIs & progress (collaborating with Marketing team on social media & website analytics / geo-specific strategies) 
  • Represent Purpose to media contacts & will grow our relationships with key media outlets on our focus issue areas

If these are the things that get you up in the morning, we want to hear from you! Please submit your resume & a cover letter that gives us insight into your passion & qualifications for the role.

QUALIFICATIONS 

  • 5+ years experience working in marketing/ public relations including specific experience in the social impact space
  • Experience with systems: Google Ads, Facebook/ Meta Ads, LinkedIn Ads, Social Media analytic tools
  • A proven ability of creating & maintaining a press/content calendar
  • A proven ability to develop media strategies that have landed in the largest social impact publications & websites
  • Press contacts (spanning ad trade press, NGO & philanthropy) a bonus
  • A passion for the worlds most pressing social issues like  public health, civil rights, climate, racial equity, education, misinformation, impact measurement, brand purpose, & design.
  • You have experience communicating with diverse audiences from activists to corporates in thought leadership & social media
  • You are excited to work with global teams & people from diverse backgrounds.
  • You are dedicated to building a diverse, equitable & inclusive work environment & bring a racial equity lens to your work & content.

Purpose takes on some of the biggest challenges in the world, which affect people of different identities & backgrounds in different ways. We are stronger & most effective with a diverse team leading the charge & are committed to building a team that represents a variety of backgrounds, perspectives, & skills. As an equal opportunity employer, we welcome the unique contributions that individuals bring in terms of their education, opinions, culture, ethnicity, race, sex, gender identity & expression, nation of origin, age, languages spoken, veterans status, color, religion, disability, sexual orientation & beliefs.

 
 
 
Apply To Job
 
 
 
 
 
© 2022 GarysGuide      About    Feedback    Press    Terms