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Tripadvisor // enabling travelers to plan & book trips
Marketing, Full Time    Paris, France    Posted: Monday, May 16, 2022
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TheFork is seeking for a copywriter with 7+ years experience in editorial writing for lead generation in B2B digital oriented companies and/or SaaS. You will be responsible for building & maintaining a high quality content pipeline to meet the needs of sales & marketing by driving website traffic & generating marketing leads. You will focus on developing impactful & data driven content for marketing channels to generate new clients subscriptions & educate Restaurants about the best of whats on TheFork for them while sharing relevant information to the restaurant industry.  

If you have experience in lead generation through websites & you are a well-rounded & a motivated story teller, proficient in writing a powerful headline for a social media ad as you are developing creative, interesting & engaging industry reports, lets talk!

What are your missions?

  • Define, build & maintain a high quality content pipeline to meet the needs of sales & marketing that drives website traffic & generates marketing leads. 

  • Manage a full content calendar, creating case studies, blog articles, data sheets, webinars, web ads, social content,  & other materials of forward-thinking topics helping Restaurants solve the challenges they face most in their business - with support from our in-house graphics & data teams

  • Build lead generation campaigns together with Restaurant Offer team that generate revenue & pipeline

  • Create relevant & compelling content for target audiences & build the distribution strategy across the most effective channels to meet your goals.

  • Define clear objectives for each campaign and, measure & communicate results

  • Closely monitor performance throughout the funnel & help us optimise conversions across the various stages

  • Recommend ideal content formats & topics for our lead channels & buyer types

  • Develop an analytical framework for tracking results of all channels to demonstrate overall business value of content efforts (traffic, engagement, leads, conversions, etc)

Who you are?

  • You feel confident to think outside the box & suggest growth ideas both big & small to improve content marketing/outreach strategy7  years experience in progressive B2B marketing roles, preferably in fast-moving technology organizations, SaaS companies or Restaurant/Food industry

  • You are a native English speaker

  •  You have been responsible for a portfolio of produced B2B content pieces with key metrics showcasing a multi-purpose approach & how theyve been utilized across numerous channels to drive traffic and/or generate leads

  • You are confident with data & excel sheets to process data that can be used in the production of the content to make it more effective

  • You are able  to break down technical components (such as a new product feature) into digestible information/tips easily understood by a layman

  • You have a solid understanding of content SEO tactics including but not limited to Google Keyword Tool, SEO titles & meta descriptions, keyword-centric copywriting, Google Search Console, image optimization, site structure, link building

  • You are a skilled story teller who employs non-linear thinking skills to create compelling content that is quickly & easily understood by a B2B audience

  • You got experience creating a wide variety of content including emails, written articles & guides, presentations, videos, & webinars (live & on demand), from start-to-finish & experience in creating multi-channel B2B messaging

  • Its a plus if you have some experience managing content translation & localization for multiple languages


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