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BetterCloud // SaaS ops mgmt platform
New York    Posted: Thursday, March 12, 2020
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BetterCloud is the first provider of SaaSOps solutions to manage & secure the digital workplace. Over 2,500 customers in 60+ countries rely on BetterCloud to automate processes & policies across a companys SaaS application portfolio. A pioneer of the SaaSOps movement, the company established the first-ever "SaaS Application Management & Security Framework" via two published books entitled The IT Leader's Guide to SaaSOps Vol. 1: A Six-part Framework for Managing Your SaaS Applications" & Vol. 2: How to Secure Your SaaS Applications." BetterCloud is headquartered in New York City with offices in San Francisco, CA & Atlanta, GA.

Were a high energy, high growth SaaS company seeking a Director of Demand Generation in New York with a deep understanding of the B2B marketing funnel, at least 5 years experience driving optimization & results, & reporting KPIs. Theyre able to own performance of the marketing funnel, from acquisition & nurture to customer success.


  • 5+ years of B2B marketing, including digital, demand generation, & content marketing
  • 3+ years managing & mentoring team members
  • 3+ years of experience with marketing automation (preferably Marketo)
  • Proven project management experience, including hands-on use of Asana, Monday, or Wrike
  • Strong understanding of the marketing funnel, including lead scoring, lead flow & conversion from lead to MQL, SAL, SQL, & opportunity
  • A proven growth-hackerwith the creative & technical chops to stand up programs & align with marketing ops to track success
  • A true creative concepter, able to use every tool in the kit to concept, execute, & lead amazing campaigns
  • Strong creative copywriting skills, & a willingness to jump in to write landing page copy, email copy, & ad copy
  • Excellent analytical skills & ability to aggregate data from multiple sources, including Salesforce, Google Analytics, Tableau, & organic social platforms, to make educated decisions on funnel optimization & spend across all marketing channels
  • Mastery of our target persona & ability to oversee the creation of campaigns that reach the right person with the right message at the right time
  • Demonstrated record of success in building & driving growth on a fast-moving team with multiple concurrent projects
  • Proven track record of managing & executing a large number of multi-channel campaigns, involving multiple stakeholders & agencies, & defined KPIs
  • Appetite for finding new ways to improve our channels productivity, efficiency, & business process improvement; a growth hacker to the bone
  • Excellent communication, interpersonal, & team-building skills. Someone who is focused on delivery & proud moments with their peers


  • Manage digital, demand generation, & customer growth marketing team members
  • Own the MQL-to-pipe conversion number by playing a key role on the Growth team, working cross-functionally with events & corporate marketing, & by removing Marketing/Sales friction, driving alignment, & overseeing cadences, nurture campaigns, & direct mail campaigns
  • Own agency relationships, such as our Google strategy agency & any new agencies we enlist as they relate to acquisition, demand, & retention strategies
  • Create marketing plans for acquisition, conversion, & retention, including budget, channels, KPIs, & reporting
  • Provide weekly reports of campaigns in motion & metrics
  • Either build project plans in Monday or Asana or work with Campaigns Manager to ensure proper project build out & tracking
  • Collaborate across marketing, sales, & customer success to drive alignment & hit goals
  • Performance: Audit, monitor & improve top of the funnel acquisition all the way to customer engagement & retention

Compensation | Benefits

  • Competitive base salary
  • Full benefits package
  • Stock options
  • Career growth with an industry innovator

BetterCloud is an Equal Opportunity Employer, including disabled & vets.

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