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FanDuel // one-day fantasy sports
Media, Full Time    New York    Posted: Friday, April 16, 2021
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FanDuel Group is a world-class team of brands & products all built with one goal in mind  to give fans new & innovative ways to interact with their favorite games, sports, teams, & leagues. Thats no easy task, which is why were so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means well never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance & paid leave policies, were committed to making sure our employees get as much out of FanDuel as we ask them to give.

FanDuel Group is based in New York, with offices in California, New Jersey, Florida, Oregon & Scotland. Our brands include:

  • FanDuel  A game-changing real-money fantasy sports app
  • FanDuel Sportsbook  Americas #1 sports betting app
  • TVG  The best-in-class horse racing TV/media network & betting platform
  • FanDuel Racing  A horse racing app built for the average sports fan
  • FanDuel Casino & Betfair Casino  Fan-favorite online casino apps
  • FOXBet A world-class betting platform & affiliate of FanDuel Group 
  • PokerStars The premier online poker product & affiliate of FanDuel Group 


Our roster has an opening with your name on it

We are looking for a Senior Media Analyst to join our team. You will derive insights for the Media & Demand Generation practice in order to drive actionable insights to help steward meaningful marketing initiatives. You will work on various individual & team assignments to continually evolve the various tools, methodologies, insights, models, & reporting used to drive the Media & Demand Generation Group practice.

Everyone on our team has a part to play

  • Provide analytics vision & measurement plan for media programs, including goal-based KPI selection, communication strategy, & roadmap of program enhancement
  • Define & execute data requirements in support of measurement & test programs in partnership with Analytics, Data & Engineering groups
  • Regularly generate focused, actionable & impactful business reporting & insights oriented around team objectives
  • Guide structured testing of new initiatives, including experimental design, planning, & execution management
  • Program management of day-to-day analytics operations from brief to execution
  • Aid in enhancement & development of digital advertising attribution & analytics capabilities, including channels such as TV, OOH, Radio, Search, Direct Mail, Social media, & OTT / Connected TV
  • Develop & own the creative performance operating model to deliver on-going & systemic creative performance insights & action plans
  • Media management & development, including structured feedback process, training, & mentoring as it relates to applied analytics within the media practice


What were looking for in our next teammate

  • Minimum of 5 years of relevant work experience in an analytical, technical or commercial field preferred
  • Deep understanding of Digital & Traditional media channels & application of various buying & planning approaches & strategic development is preferred
  • Bachelor's Degree in a highly numerate major (Math, Stats, Econ, etc.) or relevant experience in data and/or business analysis
  • Strong personal organizational & time management skills, able to juggle multiple complex projects
  • Proficiency in SQL & Excel required
  • Experience with one other programming language for data analysis & exploration Python, R, or Spark preferred
  • Demonstrated experience using data visualization software to convey analysis in an easy to digest format
  • Experience working with Tableau for data visualization preferred
  • Experience using a variety of modelling approaches to forecast future customer & business behavior
  • Strong verbal & written communication skills - demonstrable track record of influencing up, down & across organizations
  • Experience working with data sets & APIs from various measurement platforms. Including Appsflyer & Flashtalking preferred
  • Understanding of various attribution methodologies required
  • Experience collaboratively working with colleagues in other countries & time zones
  • Interest in Fantasy Sports and/or Sports Gaming preferred

We treat our team right
Competitive compensation is just the beginning. As part of our team, you can expect:

  • An exciting & fun environment committed to driving real growth
  • Opportunities to build really cool products that fans love
  • Mentorship & professional development resources to help you refine your game
  • Flexible vacation allowance to let you refuel
  • Hall of Fame benefit programs & platforms

FanDuel Group is an equal opportunities employer. Diversity & inclusion in FanDuel means that we respect & value everyone as individuals.We don't tolerate bias, judgement or harassment.  Our focus is on developing employees so that they reach their full potential.

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