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TheSkimm // daily newsletter
New York City    Posted: Monday, March 07, 2022
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Were hiring a Director of Campaign Planning & Strategy.

About our team & what well build together

Our marketing team is a small group of fast-moving, data-driven & creative thinkers who nurture & grow theSkimm brand & community, while driving audience growth & engagement across all platforms. This role is focused on elevating our brand & fueling growth through mission, campaigns, & messaging.

In 2022, were gearing up to continue making an impact for millennial women & enabling them to live their smartest lives. We need a partner who will be responsible for supporting the development of integrated marketing campaigns & across organic & sponsored tentpoles, events & editorial initiatives. The ideal candidate will be equal parts strategic & creative, have strong experience in working with & building campaigns for sales clients & partners, have industry intel & enthusiasm, be proactive & meticulously organized, & be willing to roll up their sleeves to get things done.

The Director will serve as a collaborator & partner to the Marketing team, as well as teams across theSkimm including Sales, Editorial, Design, Communications, Social Media, Growth Marketing, Business Development, Strategy, Data, Product & more.

How youll contribute to our mission

Tentpole Campaigns, Brand Moments & Product Launches 

  • Plan & build marketing campaigns for theSkimms tentpole initiatives, product launches & brand moments in close collaboration with the Sales, Editorial, Product & Growth teams
  • Ideate, create & initiate campaign concepting for both organic & BIS opportunities with an eye toward theSkimms sales & development timelines
  • Lead the development of business cases, sales & design briefs, working to consult project management, brand & growth marketing, design & sales to not only tee up projects to GTM, but to prepare the broader teams to successfully execute  
  • Focus on target audiences, business goals & prospective clients, marrying thoughtful insights & campaign intent
  • Serve as a key liaison to design, editorial & brand teams to ensure positioning is in line with theSkimms brand & vision
  • Lead the marketing communications campaign development process, including:
    • Serve as the marketing POC for design & sales 
    • Lead reviews & approvals in early concepting stages 
    • Manage requests & prioritization
    • Workflow to hit deadlines
    • Collaborate closely with agencies, vendors & partners
    • Maintain continuous communication with key internal stakeholders for cross-functional alignment
    • Analyze key campaign & marketing metrics & performance in partnership with data, growth, content & social to ensure insights are being leveraged for future campaigns

Youre ready for this! Heres a bit more about what were looking for

  • 10+ years of full-time experience in brand marketing and/or working at a marketing agency, with a min of 8+ years specializing in campaign planning & sales strategy
  • Excels working in high volume, fast-paced environments
  • A keen understanding of how to balance brand & sales needs, with the ability to pivot quickly & adjust on the spot 
  • A finger on the pulse of the industry, intel into the competitive landscape, emerging trends and marquee or influential brands  
  • Strong writing, messaging & copywriting skills with an ability to connect the dots from concept to go-to-market messaging 
  • Strong project management skills with experience executing marketing campaigns & product launches, in addition to exceptional organizational, budgetary, time management & reporting skills
  • Ability to collaborate & work cross-functionally
  • Experience working with product & design teams 
  • Passion for theSkimm's brand & products
  • Exceptional attention to detail & boundless creativity 
  • Excellent interpersonal, communication, teamwork, & project management skills
  • Proven track record collaborating with goal-oriented & creative cross-functional team members
  • Can adapt to shifting priorities, demands, & timelines in a high-pressure environment
  • Expertise & comfort working with sales, creative, edit, & experienced teams 

Why we love working here

We are mission driven & values driven:

We are collectively building an impactful brand for women by helping them maneuver through lifes necessities. We are providing this community with information & resources so they have the ability, agency & confidence to live their smartest lives. Every role has a purpose & allows us to equip & enable women to make their best decisions, feel more educated & have the right knowledge at the right time.  

We are values driven at every point - how we work, the way we work & our culture come straight from our core values. Each of us support this incredible brand & take part in its continued growth, fulfilling the needs of our audience each & every day.

We put you & your personal lives first - we have a generous benefits policy that demonstrates we are listening to what our employees need:

  • Unlimited vacation policy & generous holiday observances
  • Hybrid working model with flexibility for remote work
  • Comprehensive insurance plans & commuter benefits
  • Auto enrollment into a MassMutual 401(k) plan starting on your first day
  • Access to family building & fertility benefits
  • Rewards for every work anniversary
  • One month paid sabbatical after your five year anniversary as a full-time employee

We support our parents at all points on their journey: 

  • Generous paid parental leave
  • Access to family building & fertility benefits
  • Flexible & broad scale child support program

Your well being is our priority: 

  • We honor Sacred Time in our workplace
  • We have aligned company time off during the summer to truly allow for us all to break from our work at the same time
  • We offer fitness membership reimbursement
  • One Medical Membership is included with our benefits

We have a vibrant, collaborative & supportive culture (we celebrate & have fun!):

  • Weekly company updates lead by our co-founders/co-CEOs
  • Weekly lunch stipend for HQ employees
  • Two opportunities each year for our entire organization to come together IRL in NYC
  • Employee awards ceremonies to celebrate individual accomplishments
  • Clubs & activities designed to meet other employees like book clubs, new hire buddy programs, rooftop lunches, off-sites, & wellness focused classes
  • Numerous culture events that enable our workforce, in the office & remote, to connect & have fun

Your career & development are a priority: 

  • Annual learning & development stipend
  • LEAD@theSkimm, our leadership development program
  • DEI initiatives to ensure we are the best partners & colleagues to each other
  • Career development guidance & planning

And more

  • Competitive salary & equity packages
  • Complimentary access to theSkimms suite of membership products & swag
  • The opportunity to be part of a values-driven, hardworking, & diverse group of people building a media company that makes it easier to live smarter

Our story, Skimmd

Were a mission-driven digital media company giving millennial women the information they need to live their smartest lives. 

At our core, we are writers, editors, producers, designers, marketers, engineers, analysts, sellers, creatives & strategists all working together to achieve this goal.

Since launching in 2012, we have become a trusted source for a community of millions of Skimmrs by seamlessly integrating into their existing routines, fundamentally changing the way our audience consumes news & makes decisions. Our flagship product, the Daily Skimm, remains the fastest-growing newsletter on the market, & we continue to innovate, find new ways to Skimm everything from finance & careers to voting, wellness & downtime. Our product suite has expanded to include three top-rated podcasts, Skimm This'', Pop Cultured, & 9 to 5ish, theSkimm mobile app, Skimm Money & Skimm Your Life newsletters, a new virtual course series called SkimmU, & Skimm Studios for innovative in-house video & audio content. Our first book, How to Skimm Your Life, was released in June 2019 & debuted at #1 on The New York Times Best Seller list. 

And were not done! We continue to grow the breadth of our offerings in lifes necessary categories & by expanding our products across events, commerce, customized content & audio, our ecosystem will become the go-to resource for this generation - & the ones that follow -  in the most critical areas of their lives. 

Come join us!

Learn more about us & our other opportunities here.

What about the office?

This is a full-time role based in New York, NY with flexibility for remote work.

Our office is available to use three days a week - Tuesday, Wednesday, & Thursday. We have a hybrid environment & ask that employees within the New York Metro area come together in person a minimum of three days per month. All other days are up to the discretion of the employees during the three days a week that the office will be open. We are continuing to closely monitor the state of COVID-19 in New York & will adjust this plan accordingly.

We will require COVID-19 vaccinations for anyone coming to our office. We are following CDC recommendations & will also require additional boosters, & will always follow CDC & NY state guidance on wearing masks in the office.

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