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The Manager, Digital Fundraising serves on the Development Team for Girls Who Code (GWC), an international non-profit organization dedicated to closing the gender gap in technology. The Manager, DIgital Fundraising reports to the Vice President, Development & works to establish & reach major fundraising goals on behalf of GWC with the main responsibility to retain & acquire individual donors through a variety of digitally based strategies. The Manager is responsible for researching, planning & executing innovative strategies to encourage & increase fundraising through digital direct response. They will manage all aspects of the giving process, including the strategy for donor/prospect acquisition through broad based online appeals that generate significant revenue & on-going analysis of message themes, subject lines, design, & timing to evaluate effectiveness.
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