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HelloFresh // meal kit delivery
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S'more about the team

We are looking for a Creative Manager who will oversee bringing the HelloFresh, Chefs Plate, & Factor brand visions to life in consumer facing creative assets & help fuel our growth in the Canadian market. Reporting into the Director of Brand, the Creative Manager will be the head of our Canadian in-house creative team bringing to life creative & design solutions across multiple areas within brand & performance marketing, retention & in-box experience, as well as product & operations.

Lettuce share what this role will be responsible for

  • Lead & develop an in-house & freelance creative team of designers, copywriters, & creative operations to create breakthrough marketing assets across online & offline channels (paid social, display, affiliate, web, CRM, direct mail, OOH, print) & key product & operations assets (packaging, recipe cards, & vehicle designs). 
  • Be a thought leader, advocating & experimenting on the latest best practices, tools, & trends within the industry to continuously optimize creative work, operate efficiently,  & keep HelloFresh at the forefront of the industry. 
  • Champion the brand voice & standards by upholding brand guidelines across assets for a cohesive visual strategy & tone in all channels. 
  • Drive a thoughtful triple brand approach between HelloFresh, Chefs Plate, & Factor to ensure creative distinctiveness within our portfolio.
  • Be responsible for the intake & on time delivery of creative assignments, managing team resources & prioritizing simultaneous projects for a variety of stakeholders.
  • Analyze the performance of marketing creative assets across different channels & make data-driven recommendations for creative improvements.
  • Identify & drive key areas where design thinking can positively impact the business & elevate creative effectiveness across brands.
  • Partner with cross-functional teams (marketing, product, culinary, operations) to ensure consistent brand messaging & a seamless customer journey across all creative touchpoints. 
  • Regularly connect & collaborate with key global & US creative team stakeholders on best practices, creative direction, & share strong work across markets.
  • Recruit & manage a team of freelancers as required.
  • All other duties, as assigned 

Sound a-peeling? Here's what we're looking for

You are:

  • A passionate & proven artist. You live & breathe great creativity.
  • Detail oriented with a track record of delivering consistent messaging with clarity.
  • Highly collaborative, entrepreneurial, driven by creative excellence & a self-starter.
  • Skilled at bringing people together & getting the most from your team.
  • A doer. You have no ego when it comes to working on small projects you inherently understand that everything we create impacts our customers & recognize that speed to market is critical.
  • A multi-tasker. Able to orchestrate projects of varying levels of complexity, as well as scope, & get great work done, on time.
  • A problem solver. You can take on complex creative issues & find ways to roll out solutions from concept to execution across multiple platforms. You are comfortable with ambiguity & can use it as a jumping point for creativity.
  • A continuous learner. You know that part of being a brilliant creative is taking, & receiving, critique. You are open to feedback & optimization.

You have: 

  • 6+ years of design experience creating a diverse range of print & digital designs, including 2+ years as a Senior Designer or Art Director. 
  • 1-2 years of leadership experience with leading a team of creatives. (across both design & copywriting is a plus)
  • Relevant experience working with consumer facing brands & B2C assets across digital, video, & print. Experience in food & beverage is a plus.
  • Experience drafting business cases around creative resourcing, creative business impact, & overall value of design for senior stakeholders
  • Experience pitching design thinking & concept ideas to senior stakeholders
  • Strong experience with Adobe programs such as Figma,  InDesign, Photoshop, Illustrator - Adobe Premiere is a plus!
  • Proven working experience with Animation software: AfterEffects. 
  • Experience with motion/animation for multiple channels including digital, display, & email marketing activities.
  • An understanding of different marketing channel objectives from offline to online channels & their role in driving awareness, conversion, & retention.
  • Experience working with established branding systems & guidelines
  • Basic to intermediate knowledge of HTML/CSS/CMS/Wordpress, (Front end web development experience a plus)
  • UX experience & understanding
  • Experience with food photography & videography is an asset
  • Knowledge of marketing analytics & A/B testing is an asset
  • Experience working in a fast-paced, startup/scale up environment is an asset

Please submit a portfolio of work using the Portfolio URL text box in the application questions. 

Lets cut to the cheese, this is why you'll love it here

  • Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh & Chefs Plate meal kits AND 50% off weekly Factor meal box
  • Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, & unlimited access to the Headspace app to meet your self-care needs.
  • Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation & PTO to help you create a good work-life balance. 
  • Family Benefits - A parental leave top-up program for expectant parents
  • WFH Allowance - A one time fund to help you set up or improve your home office 
  • Growth & Development - We support your career progression, provide development opportunities, & invest in your continued learning through our organization wide L&D fund
  • Work Hard & Have Fun - From team socials to engaging company days, youll have plenty of opportunity to experience the fun!
  • Diversity & Inclusion Initiatives - With impactful ERGs like FreshPride, Women Empowered & LIMES, we are committed to our diversity, equity & inclusion efforts
  • Food Puns - this one is kind of a big dill if you havent already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal & life needs. Offering remote work flexibility, along with the opportunity to interact & collaborate in the office are all a part of creating a great employee experience. 

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, & empowers teams to choose when & how often they work from the office & work from home, in addition to team days & company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

Working Conditions

Its no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process. 

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