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Vayner Media // social-first digital shop
 
Media, Full Time    New York City    Posted: Thursday, July 16, 2020
 
   
 
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JOB DETAILS
 

What You'd Do:

  • Monitor campaigns for performance along with a team of Media Analysts & Senior Media Analysts, ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly & flagging potential issues to management.
  • Create & present sophisticated media investment strategies to clients, derived from industry insights & QA reporting.  
  • Develop & deliver client-facing campaign reports to showcase performance, new business opportunities, & storytelling: pacing reports, campaign build, ad-hoc analysis, & high-touch optimizations to ensure relevant metrics & insights are highlighted.
  • Manage up to senior leadership corresponding the most crucial aspects of a client's business, keeping them abreast of any pertinent developments & urgent client needs.
  • Manage ad technology vendors needed to execute specific campaign work.
  • Oversee a team of Media Analysts providing leadership, mentorship, vision & technical expertise.
  • Collaborate across disciplines to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands.

What You've Got:

  • 3-4 years experience working with Media Activation/Investment with entrepreneurial street cred and/or BA/BS degree
  • Experience leading & managing a team or an individual 
  • Advanced skills in Excel including pivot tables, V-Look Ups, & macros
  • Experience across buying/biddable platforms in any of the following:  
    • Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok
    • Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.)
    • Publisher/Partner Direct

            Any additional experience in the following a plus:

    • Amazon (AMS, Amazon DSP, AMG)
    • Connected TV/OTT (Roku, Hulu, etc.)
    • Digital Audio (Spotify, Pandora, etc.)
  • Experience working with analytics, attribution & measurement systems.  Including but not limited to:
    • Google Analytics
    • MOAT/IAS/DoubleVerify
    • Nielsen/Millward Brown/Oracle Measurement
 
 
 
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