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Denodo // data visualization & integration platform
Marketing, Full Time       Posted: Tuesday, July 09, 2019
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  Company Description

Denodo is the leader in data virtualization - providing unmatched performance, unified access to the broadest range of enterprise, Big Data, cloud & unstructured sources, & the agilest data services provisioning & governance - at less than half the cost of traditional data integration. Denodo's customers have gained significant business agility & ROI by creating a unified virtual data layer that serves strategic enterprise-wide information needs for agile BI, big data analytics, web & cloud integration, single-view applications, & SOA data services across every major industry. Founded in 1999, Denodo is privately held.

Job Description

The Opportunity

Denodo is looking for an experienced, highly motivated, & results-oriented individual to join the marketing team. The selected candidate will be primarily responsible formanaging marketing efforts with technology & system integration partners to drive pipeline generation & acceleration & ensuring sales & marketing goals & targets are met through effective management of timelines, resources, & process.

Duties & Responsibilities

Our candidate is a versatile player with skills that help execute the following responsibilities successfully.

Business Development

  • Working with the Business Development managers, establish & maintain relationships across APAC with key alliances / business development, partner marketing, & corporate marketing managers, directors, & executives in Tier 1, 2, & 3 technology & global & regional system integration organizations, such as Amazon (AWS), Microsoft, Tableau, TCS, Wipro, Cap Gemini, Deloitte, & HCL.
  • Plan & execute Denodo-hosted partner events (such as Partner Days, Boot Camps, etc.) within budgetary guidelines & deadlines.
  • Use online mediums, google ads, & leverage corporate web to support the recruitment of partners.
  • Obtain partner testimonials in the form of videos & quotes for building brand awareness.


  • Work with partners,the demand generation & business development teams in the region to develop & execute joint marketing plans based on market trends, geography, & solution.
  • Leverage relationships with partners to increase brand awareness, & generate leads, both with and through partners.
  • Engage partners for end-to-end sponsorship / involvement in Denodo-hosted events such as Denodo user conference, roadshows, & virtual summits (e.g. Denodo DataFest & Denodo Fast Data Strategy).
  • Own & maintain marketing sections within the partner portal.
  • Work with partners to develop jointly branded customer success stories, solution briefs, webinars, roundtable panels, C-level executive dinners, & hands on labs that highlight both the companies' value proposition from a technology & / or services perspective.
  • Develop marketing-in-a-box campaigns & deliver them to partner organizations to enable them to build awareness around data virtualization & Denodo.
  • Own, develop, & disseminate partner branding, blog, & press release guidelines.
  • Evaluate the marketing performance of partners & recommend improvements.
  • Develop partner marketing tools to ensure that partner programs meet marketing objectives.

Partner Communications

  • Create & release global partner communications in the form of quarterly newsletters & lead nurture alerts.
  • Work with partners to develop & issue press releases, media alerts, & bylined articles.
  • Work with partners to develop blogs & videos that can be posted on Denodo's website, blogsite ( as well as in partners' blogsites.
  • Promote the joint partner participation & branding via social media channels such as LinkedIn, Twitter, YouTube, etc.
  • Internally communicate the partner work through email, The Hub, Wiki, & Google Drive.
  • Maintain the partner marketing collateral centrally in the Google Drive.

Desired Skills & Experience

  • BA/ BS degree with minimum 5-10 years business development, alliances / partner marketing, & demand generation experience in a B2B software company. MBA required, preferably from a Tier-1 business school like IIM.
  • Proven track record of recruiting & managing partner relationships with Tier 1 technology partners like Microsoft, Amazon, Tableau, Cloudera, & Hortonworks, & system integrators such as TCS, Wipro, Cap Gemini, Deloitte, & HCL.
  • Experience working with demand generation team to organize marketing campaigns & to involve partners to generate leads.
  • Proven history of working with the partners to influence them to conduct marketing campaigns to generate leads through them.
  • Familiarity with B2B software sales cycle, & how to use partners to nurture leads, progress opportunities, & accelerate closing.
  • Ability to be a leader, driving efforts with minimal supervision
  • Excellent communication skills & high attention to detail.
  • Hands on attitude & creative use of limited resources.
  • Team player, passion for work & willing to generate results.
  • Good knowledge of Salesforce is required
Additional Information

Employment Practices

  • We are committed to equal employment opportunity.
  • We respect, value & welcome diversity in our workforce.
  • We do not accept resumes from headhunters or suppliers that have not signed a formal fee agreement. Therefore, any resume received from an unapproved supplier will be considered unsolicited, & we will not be obligated to pay a referral fee.
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